What problem does it solve? Marketers often guess at why customers buy or ignore proven behavioral science. This Skill provides a structured library of 70+ mental models and psychological principles, each with concrete marketing applications, so you can diagnose conversion problems, write persuasive copy, and design pricing ethically. ## Core Features & Use Cases - Mental Model Library: 70+ models organized into categories like buyer psychology, persuasion, pricing psychology, and growth, each with a specific marketing application. - Quick Reference Table: Maps common challenges (low conversions, price objections, churn) to the relevant psychological models. - Bias Checker & Pricing Scripts: Includes a JavaScript concept for detecting scarcity, social proof, and urgency in copy, plus a Python charm-pricing formatter. - Use Case: When a landing page underperforms, ask the AI to analyze it through behavioral models like Hick's Law, Loss Aversion, and Social Proof to get specific, psychology-backed fixes. ## Quick Start Analyze my landing page copy using marketing psychology principles and suggest improvements based on social proof, scarcity, and loss aversion.
