skills.rest
derKlinke
derKlinkeCOMMUNITY
Explore all skills by this author →
Website𝕏@fabiansklinkeGitHub

marketing-psychology

Apply psychological models to marketing strategy, messaging, and campaign design.

Updated Aug 23, 2026
Search Tags:#marketing#psychology#ethics#persuasion#mental models#behavioral-science#customer-behavior
One-click install
npx skills add https://github.com/derKlinke/codex-config --skill marketing-psychology-derklinke
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/derKlinke/codex-config/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/derKlinke/codex-config --skill marketing-psychology-derklinke

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketers apply psychological principles and mental models to marketing strategies, improving understanding of customer decisions while keeping ethical considerations at the forefront.

Core Features & Use Cases

  • Model-guided messaging: Apply 70+ mental models to craft messaging and campaigns that align with human behavior.
  • Decision science for campaigns: Map buyer needs to models like Jobs to Be Done, Availability Heuristic, and Social Proof to optimize offers, copy, and visuals.
  • Use Case: For a new product launch, select 3 relevant models to shape positioning, messaging, and trust-building elements, then draft a 2-3 paragraph narrative and a landing-page outline.

Quick Start

Analyze a marketing landing page headline using the Mere Exposure Effect to improve familiarity and trust.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychological mental models to improve my marketing messaging?▼

Marketing messaging improves when you map buyer needs to behavioral science principles like Social Proof and the Availability Heuristic. This Skill guides you in selecting relevant mental models to optimize campaign copy, offers, and visuals.

What is the best way to use behavioral science for a new product launch campaign?▼

Behavioral science for a product launch is best applied by selecting relevant mental models to shape positioning, messaging, and trust-building elements. You can then draft a narrative and a landing-page outline using these psychological principles.

Can I use persuasion psychology in marketing without compromising ethical considerations?▼

Yes, you can use persuasion psychology ethically in marketing. This Skill specifically focuses on ethical persuasion, ensuring that applying mental models to influence customer behavior respects the buyer and maintains brand trust.

How does the Mere Exposure Effect help with landing page optimization?▼

The Mere Exposure Effect helps with landing page optimization by improving familiarity and trust through repeated exposure to specific elements. Analyzing your headline with this psychological principle makes your messaging feel safer and more recognizable to buyers.

Do I need prior knowledge of behavioral science to use these mental models for campaigns?▼

No, you do not need prior knowledge of behavioral science to use these mental models for campaigns. The Skill provides a comprehensive collection of psychological principles and guides their application for marketers and brand teams.

Related Skills

Explore More Marketing & Sales Skills→
jidohyunjidohyun
17

marketing-psychology

Apply marketing psychology models to improve marketing decisions.

Community
Advanced
marmikcfcmarmikcfc

messaging-ab-tester

Generate messaging variants and A/B test plans for LinkedIn and cold email.

Community
Intermediate
BalagurudevBalagurudev

ux-designer

Audit B2B landing pages for conversion leaks and friction points.

Community
Intermediate
soberzergsoberzerg

marketing-psychology

Apply psychological principles and mental models to marketing challenges.

Community
Advanced