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marketing-psychology

Apply marketing psychology models to improve marketing decisions.

17|3|Updated Feb 7, 2026
Search Tags:#branding#marketing#psychology#persuasion#decision-making#mental-models#consumer-behavior
One-click install
npx skills add https://github.com/jidohyun/NOD --skill marketing-psychology-jidohyun
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/jidohyun/NOD/tree/main/.agents/skills/marketing-psychology
Command: npx skills add https://github.com/jidohyun/NOD --skill marketing-psychology-jidohyun

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This capability helps marketers apply psychological principles, mental models, and behavioral science to marketing decisions, improving messaging, positioning, and customer understanding.

Core Features & Use Cases

  • Foundational thinking models for marketing strategy (First Principles, Jobs to Be Done, Circle of Competence, Inversion, Occam's Razor, Pareto Principle, Local vs Global Optima).
  • Understanding buyers & human psychology (Mere Exposure Effect, Availability Heuristic, Confirmation Bias, Endowment Effect, Zero-Price Effect, Sunk Cost, Loss Aversion).
  • Influencing Behavior & Persuasion (Reciprocity, Commitment & Consistency, Authority Bias, Scarcity, Framing, Loss Aversion, Anchoring, Decoy Effect, Zeigarnik Effect).
  • Pricing psychology (Charm Pricing, Anchoring, Decoy, Framing, Mental Accounting).
  • Design & Delivery Models (Hick's Law, AIDA Funnel, Rule of 7, Nudge Theory, EAST, BJ Fogg Behavior Model, COM-B, Activation Energy, North Star Metric).
  • Growth & Scaling (Feedback Loops, Compounding, Network Effects, Flywheel, Switching Costs, Exploration vs Exploitation, Critical Mass).

Quick Start

Provide your product context and audience so I tailor marketing psychology guidance to your goals.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to improve marketing messaging and positioning?▼

Apply behavioral science to marketing messaging by leveraging mental models like the Mere Exposure Effect and Availability Heuristic. This skill provides structured psychological principles to tailor your messaging, improving customer understanding and positioning resonance.

What psychological principles help increase conversion rates in pricing strategy?▼

Psychological principles like Charm Pricing, Anchoring, and the Decoy Effect help increase conversion rates in pricing strategy. This skill guides you through mental accounting and framing models to structure optimal pricing tiers for your audience.

How can I use persuasion models to influence consumer behavior in onboarding flows?▼

Use persuasion models like Reciprocity, Scarcity, and the Zeigarnik Effect to influence consumer behavior during onboarding. This skill maps nudge theory and commitment models to design flows that drive user activation and retention.

Which mental models are best for validating product-market fit and growth scaling?▼

Mental models like Jobs to Be Done, Network Effects, and Feedback Loops are best for validating product-market fit and scaling growth. The skill applies First Principles and critical mass frameworks to structure your growth strategy and identify scaling opportunities.

When should I use loss aversion versus the endowment effect in campaign messaging?▼

Use loss aversion when framing potential missed opportunities to drive urgency, and the endowment effect when emphasizing ownership to increase perceived value. This skill helps identify the right cognitive bias for your specific campaign messaging context.

Can I implement the BJ Fogg Behavior Model and Hick's Law for design delivery without coding?▼

Yes, you can implement the BJ Fogg Behavior Model and Hick's Law for design delivery without coding. This skill provides conceptual frameworks and structured guidance to apply behavioral design principles and activation energy models directly to your product strategy.

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