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HenriquedeCamposJunior
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marketing-psychology

Apply psychological mental models to marketing copywriting, pricing, and onboarding tasks.

Updated Mar 16, 2026
Search Tags:#onboarding#marketing#psychology#copywriting#persuasion#cognitive-bias#mental-models
One-click install
npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill marketing-psychology-henriquedecamposjunior
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/HenriquedeCamposJunior/marketingskills2/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill marketing-psychology-henriquedecamposjunior

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams struggle to apply psychological principles ethically and effectively to influence behavior, decision-making, and outcomes across campaigns and channels.

Core Features & Use Cases

  • Applies a curated set of mental models (e.g., reciprocity, scarcity, loss aversion, anchoring) to copywriting, pricing, onboarding, and validation experiments.
  • Provides practical, copy-ready guidance and context-aware recommendations tailored to marketing tasks.
  • Encourages ethical usage and alignment with product marketing context when available.

Quick Start

Describe your marketing task and I will apply relevant psychological models to produce actionable recommendations.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply cognitive bias and mental models to marketing copywriting?▼

To apply cognitive bias to copywriting, describe your marketing task and the Skill provides copy-ready guidance using mental models like reciprocity, scarcity, and anchoring to influence customer behavior.

What is the best way to use psychology to improve user onboarding and pricing strategy?▼

Using marketing psychology for onboarding and pricing involves applying loss aversion and anchoring models to influence decision-making, providing context-aware recommendations tailored to your specific product marketing strategy.

Does marketing psychology work for validation experiments and campaign optimization?▼

Marketing psychology works for validation experiments by applying curated mental models to test and optimize campaign components, producing actionable recommendations that ethically influence customer behavior across channels.

Can I use psychological persuasion ethically in promotional marketing tasks?▼

You can use psychological persuasion ethically because the Skill includes ethical guardrails, ensuring that mental models like scarcity and reciprocity align with your product marketing context without manipulating users.

What mental models are most effective for boosting marketing outcomes?▼

Effective mental models for boosting marketing outcomes include reciprocity, scarcity, loss aversion, and anchoring, which are applied directly to copywriting, pricing, and onboarding tasks to drive customer decisions.

When should I avoid using persuasion tactics in marketing campaigns?▼

You should avoid using persuasion tactics when they conflict with the Skill's ethical guardrails, ensuring that cognitive biases and mental models are not manipulated against the product marketing context or user trust.

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