marketing-psychology

Name: marketing-psychology
Availability: InStock
Author: Craig

Apply psychological principles and mental models to marketing decisions.

7.3k|977|Updated Oct 29, 2025

Search Tags:#marketing #psychology #copywriting #persuasion #apply #mental-models #behavioral-science

Ready to run

npx skills add https://github.com/TheCraigHewitt/seomachine --skill marketing-psychology

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/TheCraigHewitt/seomachine/tree/main/.claude/skills/marketing-psychology
Command: npx skills add https://github.com/TheCraigHewitt/seomachine --skill marketing-psychology

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers apply psychological principles and mental models to marketing decisions.

Core Features & Use Cases

70+ mental models organized for marketing application
Ethical guidance and context-driven recommendations across copy, pricing, positioning, onboarding, and growth experiments
When a product context file (e.g., .claude/product-marketing-context.md) exists, read it and tailor recommendations

Quick Start

Begin by providing a marketing objective and audience; the skill will propose relevant mental models and practical actions. Example: "Improve landing page conversion for SaaS X by applying scarcity, social proof, and commitment strategies."

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply psychological principles to improve marketing conversion?▼

Apply psychological principles by leveraging 70+ mental models organized for marketing contexts like copywriting, pricing, and messaging. This skill proposes relevant models—such as scarcity, social proof, and commitment—tailored to your specific marketing objective and audience to drive measurable results.

What mental models should I use for better copywriting and persuasion?▼

Mental models for copywriting draw from behavioral science and psychological principles that influence how audiences perceive and respond to messaging. This skill identifies which persuasion models fit your copy goal—whether positioning, onboarding, or user behavior analysis—and guides ethical application.

Can I tailor marketing psychology recommendations to my product context?▼

Yes. If you provide a product context file like .claude/product-marketing-context.md, the skill reads it and delivers recommendations specific to your product, audience, and marketing scenario rather than generic guidance.

How do psychological principles affect pricing and product positioning?▼

Pricing and positioning decisions benefit from mental models that shape buyer perception—anchoring, loss aversion, and framing among them. This skill maps behavioral science to these decisions, helping you position and price based on how audiences actually think and decide.

What's the difference between applying mental models versus traditional marketing tactics?▼

Mental models address why audiences respond—the psychological mechanisms behind decisions—while traditional tactics focus on channels or volume. This skill bridges both by showing which psychological principles drive results in copywriting, growth experiments, and user behavior analysis.

Do I need marketing experience to use psychology-based recommendations?▼

No prerequisite expertise is required. Start by stating your marketing objective and target audience; the skill proposes relevant mental models and practical actions, whether you're optimizing landing pages, pricing, or onboarding flows.