marketing-psychology

Apply psychological principles by leveraging 70+ mental models organized for marketing contexts like copywriting, pricing, and messaging. This skill proposes relevant models—such as scarcity, social proof, and commitment—tailored to your specific marketing objective and audience to drive measurable results.

Mental models for copywriting draw from behavioral science and psychological principles that influence how audiences perceive and respond to messaging. This skill identifies which persuasion models fit your copy goal—whether positioning, onboarding, or user behavior analysis—and guides ethical application.

Yes. If you provide a product context file like .claude/product-marketing-context.md, the skill reads it and delivers recommendations specific to your product, audience, and marketing scenario rather than generic guidance.

Pricing and positioning decisions benefit from mental models that shape buyer perception—anchoring, loss aversion, and framing among them. This skill maps behavioral science to these decisions, helping you position and price based on how audiences actually think and decide.

Mental models address why audiences respond—the psychological mechanisms behind decisions—while traditional tactics focus on channels or volume. This skill bridges both by showing which psychological principles drive results in copywriting, growth experiments, and user behavior analysis.

No prerequisite expertise is required. Start by stating your marketing objective and target audience; the skill proposes relevant mental models and practical actions, whether you're optimizing landing pages, pricing, or onboarding flows.