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marketing-psychology

Apply psychological principles and mental models to marketing strategy and customer behavior analysis.

Updated May 3, 2026
Search Tags:#marketing#psychology#conversion#persuasion#mental models#behavioral science
One-click install
npx skills add https://github.com/druejaramillo/skills --skill marketing-psychology-druejaramillo
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/druejaramillo/skills/tree/main/marketing/marketing-psychology
Command: npx skills add https://github.com/druejaramillo/skills --skill marketing-psychology-druejaramillo

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill helps you move beyond guesswork by applying proven psychological principles and mental models to your marketing strategy, ensuring your messaging and tactics align with how humans actually think and make decisions.

Core Features & Use Cases

  • Strategic Decision Making: Use mental models like First Principles, Inversion, and Second-Order Thinking to audit and improve your marketing campaigns.
  • Behavioral Influence: Apply principles such as Social Proof, Scarcity, and Loss Aversion to increase conversion rates ethically.
  • Pricing & Onboarding Optimization: Leverage models like the Paradox of Choice, Goal-Gradient Effect, and Anchoring to design high-converting pricing pages and user onboarding flows.

Quick Start

Use the marketing-psychology skill to analyze my current landing page copy and suggest improvements based on the scarcity and social proof principles.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to increase landing page conversion rates?▼

Applying behavioral science to landing pages involves using principles like scarcity and social proof to align messaging with human decision-making. This skill analyzes copy and suggests targeted improvements to increase conversion rates ethically.

What mental models can I use for marketing strategy and campaign auditing?▼

Mental models like First Principles, Inversion, and Second-Order Thinking are applied to audit and improve marketing campaigns. This approach ensures strategic decisions move beyond guesswork by evaluating campaigns against proven cognitive frameworks.

How do I optimize pricing pages using psychological principles?▼

Optimizing pricing pages involves leveraging psychological principles like the Paradox of Choice and Anchoring. This skill analyzes pricing structures and onboarding flows to design layouts that reduce friction and drive higher conversions.

Can I use behavioral science to improve user onboarding flow design?▼

Yes, behavioral science improves user onboarding flows by applying models like the Goal-Gradient Effect. This skill analyzes onboarding steps to keep users motivated and moving forward, resulting in higher completion rates and better user retention.

What is the best way to ethically use persuasion in marketing copywriting?▼

Ethically using persuasion in marketing copywriting means applying principles like Loss Aversion without manipulating users. This skill provides tailored recommendations to ensure behavioral influence tactics respect user boundaries while improving conversions.

Do I need specific product context to analyze customer behavior effectively?▼

Yes, analyzing customer behavior effectively requires integration with product-marketing-context.md. This context allows the skill to provide tailored, ethically-grounded recommendations specific to your user segments rather than generic advice.

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