marketing-psychology

Apply 70+ psychological models to optimize marketing campaigns.

6|2|Updated Aug 14, 2025

Search Tags:#marketing #psychology #copywriting #persuasion #mental-models #consumer-behavior

Ready to run

npx skills add https://github.com/Im5tu/claude --skill marketing-psychology-im5tu

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/Im5tu/claude/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/Im5tu/claude --skill marketing-psychology-im5tu

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers apply psychological principles and mental models to influence decisions ethically and more effectively, reducing guesswork and waste in campaigns.

Core Features & Use Cases

Mental models catalog: Provides 70+ models organized for marketing, enabling rapid framing of value propositions.
Context-aware guidance: Tailors applications to product, audience, and channel contexts (landing pages, ads, emails).
Practical implementations: Translates models into actionable messaging and testing ideas with real-world examples.

Quick Start

Analyze your current marketing copy for a fintech product and apply Jobs to Be Done, Endowment Effect, and Social Proof to craft a revised messaging outline.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply marketing psychology principles to my landing page copy?▼

Marketing psychology applies mental models like Social Proof and the Endowment Effect to landing pages by translating consumer behavior insights into actionable, ethical messaging frameworks. This system organizes 70+ models specifically for optimizing campaigns and value propositions.

What mental models help optimize email sequences for consumer behavior?▼

Mental models such as Jobs to Be Done and the Endowment Effect help optimize email sequences by tailoring context-aware guidance to audience psychology. This approach translates models into actionable messaging and testing ideas for campaigns.

Can I use persuasion mental models for a new product launch?▼

Yes, you can use persuasion mental models for a product launch by applying context-aware guidance to frame value propositions. The system provides 70+ organized models to influence decisions ethically across launch messaging and ads.

What is the best way to analyze existing marketing copy using psychological principles?▼

The best way to analyze marketing copy using psychological principles is to apply mental models like Jobs to Be Done to your current messaging. This translates consumer behavior frameworks into a revised, ethically persuasive messaging outline.

Do I need specialized software to apply mental models to my ads?▼

No, you do not need specialized software to apply mental models to ads. This approach provides 70+ marketing psychology frameworks that can be used within your existing marketing workflows to translate consumer insights into actionable messaging.