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marketing-psychology

Apply psychology-based mental models to marketing decisions.

Updated Mar 17, 2026
Search Tags:#marketing#psychology#copywriting#persuasion#decision-making#mental-models#consumer-behavior
One-click install
npx skills add https://github.com/kekoesports/proyectozack --skill marketing-psychology-kekoesports
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/kekoesports/proyectozack/tree/main/.agents/skills/marketing-psychology
Command: npx skills add https://github.com/kekoesports/proyectozack --skill marketing-psychology-kekoesports

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers often struggle to understand why customers think and behave the way they do and how to apply psychological principles ethically to influence decisions. This Skill provides a structured taxonomy of mental models and practical guidance to diagnose problems, plan strategies, and optimize campaigns using behavioral science.

Core Features & Use Cases

  • Foundational mental models for marketing strategy (e.g., First Principles, Jobs to Be Done, Circle of Competence, Inversion, Occam's Razor, Pareto, Theory of Constraints, Activation Energy).
  • Understanding buyers & human psychology: attribution, heuristics, social proof, bias awareness, and decision framing.
  • Influencing behavior & persuasion: reciprocity, authority, scarcity, framing, loss aversion, commitment, and social dynamics.
  • Pricing psychology, copywriting, onboarding, and ethical experimentation guidance.
  • Design, delivery, and growth concepts (AIDA, BJ Fogg model, Hick’s Law, flywheel, compounding).

Quick Start

Start by identifying the marketing decision you want to improve and map at least three relevant mental models to that outcome.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply mental models to improve marketing copywriting and persuasion?▼

Apply mental models to copywriting by mapping principles like reciprocity, scarcity, and loss aversion to your messaging. This Skill provides structured guidance and actionable prompts to ethically influence consumer behavior across campaigns.

What psychological principles can I use to optimize pricing and onboarding?▼

Optimize pricing and onboarding using psychology-based mental models like attribution, framing, and the BJ Fogg model. The Skill diagnoses behavioral bottlenecks and provides structured guidance for ethical experimentation and growth.

How does understanding consumer behavior and heuristics improve marketing strategy?▼

Understanding consumer behavior and heuristics improves marketing strategy by revealing how buyers make decisions. This Skill uses a taxonomy of mental models to help you diagnose problems, plan strategies, and optimize campaigns.

Can I use this approach for both high-level campaign planning and specific messaging decisions?▼

Yes, this approach works for both campaign planning and specific messaging. The Skill applies foundational mental models like First Principles and Jobs to Be Done across messaging, pricing, onboarding, and copywriting tasks.

What is the best way to frame marketing decisions using behavioral science?▼

Frame marketing decisions using behavioral science by identifying the desired outcome and mapping at least three relevant mental models to it. This Skill covers decision framing, bias awareness, and social proof for ethical persuasion.

Are there limitations to using mental models for ethical persuasion in marketing?▼

Mental models for ethical persuasion require careful application to avoid manipulating consumers. This Skill provides guidance on bias awareness and ethical experimentation to ensure behavioral science is applied responsibly across channels.

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