marketing-psychology

Apply psychological mental models to ethical marketing campaign design.

Updated Jan 12, 2026

Search Tags:#marketing #psychology #copywriting #persuasion #mental-models #consumer-behavior #ethical-marketing

Ready to run

npx skills add https://github.com/hasparus/claude-skills-dotfiles --skill marketing-psychology-hasparus

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/hasparus/claude-skills-dotfiles/tree/main/marketing-psychology
Command: npx skills add https://github.com/hasparus/claude-skills-dotfiles --skill marketing-psychology-hasparus

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to translate psychological insights into practical, ethical campaigns. This Skill provides 70+ mental models organized for marketing application to guide decision-making and messaging.

Core Features & Use Cases

Identify which mental models apply to a given marketing scenario and explain the psychology behind them.
Provide concrete marketing applications for messaging, pricing, positioning, and conversion optimization.
Enable ethical implementation with guardrails and best-practice guidelines.
Use real-world examples to demonstrate how models drive better outcomes, such as improving landing pages, pricing discussions, and consumer research.

Quick Start

Describe your marketing objective and audience, then ask which mental models apply and how to implement them ethically.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply psychology to marketing decisions ethically?▼

Apply psychology to marketing decisions ethically by leveraging mental models for campaign design, messaging, and pricing. This framework provides 70+ psychological principles to influence consumer behavior while maintaining ethical guardrails and best-practice guidelines.

What mental models work best for copywriting and persuasion?▼

Mental models for copywriting and persuasion explain the psychological mechanisms behind consumer behavior, providing concrete applications for messaging and conversion optimization. They are organized specifically for marketing use cases like landing pages and pricing discussions to drive better outcomes.

Can I use consumer behavior psychology for pricing strategy?▼

You can use consumer behavior psychology for pricing strategy by identifying relevant mental models that shape purchasing decisions. This translates psychological insights into practical applications for pricing discussions and product positioning across diverse markets and channels.

When do I need mental models for campaign design?▼

You need mental models for campaign design when translating psychological insights into practical, ethical campaigns. This approach helps marketers identify which mental models apply to a given scenario and demonstrates how they drive better outcomes through real-world examples.

What is the best way to influence consumer behavior without being manipulative?▼

The best way to influence consumer behavior without being manipulative is to apply mental models with ethical implementation guardrails. This framework provides best-practice guidelines for messaging and positioning, ensuring persuasion techniques respect consumer autonomy and ethical marketing standards.