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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Aug 27, 2026
Search Tags:#messaging#pricing#marketing#psychology#persuasion#mental-models#consumer-behavior
One-click install
npx skills add https://github.com/kimny1143/claude-code-template --skill marketing-psychology-kimny1143
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/kimny1143/claude-code-template/tree/main/.claude/skills/marketing-psychology
Command: npx skills add https://github.com/kimny1143/claude-code-template --skill marketing-psychology-kimny1143

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers understand why people buy, how to apply psychological principles, and how to design more effective campaigns by leveraging mental models in an ethical way.

Core Features & Use Cases

  • 70+ mental models organized for marketing application across messaging, positioning, pricing, and user research
  • Practical guidance on when and how to apply each model to real campaigns
  • Use cases including copy optimization, audience segmentation, and product-market fit exploration

Quick Start

Choose 2–3 relevant mental models and map them to your target customer's decision journey.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply mental models to marketing decisions?▼

This resource provides a curated library of over 70 mental models organized specifically for marketing application, covering messaging, positioning, pricing, and user research to help you understand and influence consumer behavior.

What psychological principles should I use for copy optimization and audience segmentation?▼

You can use psychological principles from a curated library of 70+ models to optimize copy and segment audiences, mapping specific mental models to your target customer's decision journey for practical campaign application.

How does understanding consumer behavior improve product positioning and pricing?▼

Understanding consumer behavior through mental models improves product positioning and pricing by revealing why people buy, allowing you to apply psychological principles ethically across your marketing strategy to influence decisions.

Can I use these mental models for product-market fit exploration?▼

Yes, you can use these mental models for product-market fit exploration, as the framework explicitly supports use cases including audience segmentation, copy optimization, and exploring product-market fit using psychological principles.

Are there ethical considerations when using persuasion and mental models in marketing?▼

Ethical considerations are explicitly included when using persuasion and mental models in marketing, ensuring you apply psychological principles to design campaigns and influence consumer behavior in an ethical way.

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