marketing-psychology

Apply psychological principles to marketing decisions for ethical customer influence.

Updated Mar 23, 2026

Search Tags:#onboarding #marketing #psychology #copywriting #persuasion #mental-models

Ready to run

npx skills add https://github.com/lucasreydman/lloyd --skill marketing-psychology-lucasreydman

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/lucasreydman/lloyd/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/lucasreydman/lloyd --skill marketing-psychology-lucasreydman

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers often struggle to apply psychological insights ethically while maximizing marketing effectiveness; this Skill provides a structured framework for translating mental models into practical tactics.

Core Features & Use Cases

Comprehensive catalog of mental models across marketing-relevant domains (scarcity, social proof, loss aversion, anchoring, framing, endowment effect, commitment & consistency, etc.).
Practical guidance for copywriting, pricing, onboarding, and campaigns with concrete actions and caveats.
Quick-startable templates and prompts to apply models to real-world scenarios (e.g., optimizing price tiers, crafting persuasive headlines, designing activation paths).

Quick Start

Summarize the top three psychology-based tactics to improve a marketing brief for a B2B SaaS product.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply marketing psychology principles to improve SaaS onboarding?▼

Marketing psychology improves SaaS onboarding by applying mental models like commitment, consistency, and loss aversion to design activation paths that ethically influence user behavior and increase conversion rates.

What mental models can I use for persuasive copywriting?▼

Mental models like scarcity, social proof, anchoring, and framing provide practical frameworks for persuasive copywriting, guiding the creation of headlines and messages that ethically influence customer behavior.

How does loss aversion work in pricing strategy?▼

Loss aversion in pricing strategy frames offers around what customers risk losing, utilizing mental models to ethically influence buyer behavior and optimize price tiers for improved conversions.

Can I use these psychological tactics for ecommerce campaigns?▼

Yes, these psychological tactics apply to ecommerce campaigns, providing example-driven guidance for applying mental models across SaaS, ecommerce, and services to improve conversions and influence buyer behavior.

What is the best way to ethically influence customer behavior in marketing?▼

The best way to ethically influence customer behavior is applying a structured taxonomy of mental models that translates psychological insights into practical tactics for copywriting, pricing, and campaigns with concrete actions and caveats.

When should I avoid using scarcity and social proof in marketing?▼

Avoid using scarcity and social proof when they cannot be authentically substantiated, as the framework provides explicit caveats for each mental model to ensure psychological principles are applied ethically rather than deceptively.