skills.rest
mikelmyers
mikelmyersCOMMUNITY
Explore all skills by this author →
GitHub

marketing-psychology

Apply psychological principles and mental models to marketing decisions and messaging.

Updated Feb 25, 2026
Search Tags:#marketing#psychology#persuasion#mental-models#behavioral-science#conversion-optimization#pricing-psychology
One-click install
npx skills add https://github.com/mikelmyers/danicleans --skill marketing-psychology-mikelmyers
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/mikelmyers/danicleans/tree/main/.agents/skills/marketing-psychology
Command: npx skills add https://github.com/mikelmyers/danicleans --skill marketing-psychology-mikelmyers

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps marketers and product teams apply psychological principles and mental models to understand why customers decide, to improve messaging, pricing, and conversion, and to design ethical interventions that influence behavior.

Core Features & Use Cases

  • Comprehensive mental model catalog: 70+ models organized into foundational thinking, buyer psychology, persuasion, pricing, design, and growth to map theory to marketing problems.
  • Practical marketing applications: For each model the skill explains the psychology, gives concrete marketing use cases (copy, pricing, funnel, experimentation), and suggests ethical implementation.
  • Context-aware recommendations: Reads product marketing context when available and tailors model selection and tactical suggestions for landing pages, pricing pages, campaigns, and retention strategies.
  • Use case example: Diagnose low conversion by mapping funnel friction to Hick's Law, Activation Energy, and Goal-Gradient, then propose prioritized experiments.

Quick Start

Read my product marketing context and recommend the top three mental models with specific, testable changes to improve landing page conversion.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply psychology to improve landing page conversion rates?▼

Behavioral science improves marketing messaging by using mental models to understand buyer decisions. This skill provides a catalog of 70+ models with concrete applications for copy, pricing, and funnel optimization to help you persuade customers effectively.

What psychological principles should I use for pricing strategy?▼

Use pricing psychology principles from behavioral science to optimize your pricing strategy. This skill categorizes mental models specifically for pricing and design, offering concrete use cases and ethical guidance to influence customer behavior effectively.

How do I diagnose low conversion rates using mental models?▼

Diagnose low conversion rates by mapping funnel friction to mental models like Activation Energy and the Goal-Gradient effect. The skill provides prioritized experiment suggestions tailored to your product-marketing-context files to resolve specific drop-off points.

Can I use this for onboarding flow optimization and campaign strategy?▼

Ethical implementation of persuasion is covered by providing ethical guidance for each mental model. The skill ensures behavioral science interventions influence customer behavior responsibly while optimizing messaging, pricing, and campaign strategy.

Related Skills

Explore More Marketing & Sales Skills→
samuelross99samuelross99
1

marketing-psychology

Apply 70+ psychological mental models to marketing decisions.

Community
Advanced
z4nr34lz4nr34l

copywriting

Generate marketing copy for homepage, landing, pricing, feature, and product pages.

Community
Basic
OsirsOsirs

customer-journey-map

Generate customer journey maps with stages, touchpoints, emotions, and pain points.

Community
Intermediate
giosuetedeschi-specgiosuetedeschi-spec

marketing-psychology

Apply psychological principles and mental models to marketing strategy and consumer behavior analysis.

Community
Intermediate