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MrGKanev
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marketing-psychology

Apply psychological principles and mental models to marketing decisions.

Updated Jan 13, 2026
Search Tags:#marketing#psychology#persuasion#mental-models#consumer-behavior#ethical-marketing
One-click install
npx skills add https://github.com/MrGKanev/agent-skills --skill marketing-psychology-mrgkanev
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/MrGKanev/agent-skills/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/MrGKanev/agent-skills --skill marketing-psychology-mrgkanev

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketers apply psychological principles and mental models to improve marketing decisions, enabling more effective and ethical persuasion.

Core Features & Use Cases

  • Mental models: First Principles, Jobs to Be Done, Circle of Competence, Inversion, Occam's Razor, Pareto Principle, and more, organized for marketing strategy.
  • Applications: campaign planning, messaging optimization, audience research, pricing decisions, and product-market-fit exploration.
  • Use Case: Imagine refining a campaign by mapping user needs to a mental model and outlining concrete steps to influence behavior ethically.

Quick Start

Ask the AI to map your marketing challenge to a relevant mental model and generate a 3-step action plan.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply mental models to improve marketing decisions?▼

To apply mental models to marketing decisions, you map frameworks like First Principles or Jobs to Be Done to your strategy, generating structured action plans for campaign planning and messaging optimization. This Skill provides categorized models and ready-to-run prompts for ethical influence.

What psychological principles can I use for audience segmentation and growth experiments?▼

You can use psychological principles like the Pareto Principle and Inversion for audience segmentation and growth experiments across B2B and B2C contexts. This Skill helps outline concrete steps to ethically influence consumer behavior based on these mental models.

Can I use this for both B2B and B2C campaign planning?▼

Yes, you can use this for both B2B and B2C campaign planning. The Skill provides structured guidance for applying psychological principles and mental models to audience research, pricing decisions, and product-market-fit exploration across both contexts.

What is the best way to map a marketing challenge to a psychological framework?▼

The best way to map a marketing challenge to a psychological framework is to ask the AI to match your specific issue to a relevant mental model and generate a 3-step action plan. This ensures practical applications for ethical influence and messaging optimization.

Does this approach help with ethical persuasion in messaging optimization?▼

Yes, this approach explicitly supports ethical persuasion in messaging optimization by providing structured guidance and ready-to-run prompts based on mental models. It helps marketers influence consumer behavior ethically while refining campaign messaging.

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