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marketing-psychology

Apply psychological principles and mental models to marketing content and funnels.

Updated Aug 23, 2026
Search Tags:#copywriting#persuasion#mental-models#behavioral-science#conversion-optimization#pricing-psychology#marketing-psychology
One-click install
npx skills add https://github.com/stanz-stanz/heimdall --skill marketing-psychology-stanz-stanz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/stanz-stanz/heimdall/tree/main/.claude/skills/marketing-psychology
Command: npx skills add https://github.com/stanz-stanz/heimdall --skill marketing-psychology-stanz-stanz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Many marketing teams and product owners struggle to translate behavioral science into concrete, ethical marketing actions that improve conversion, engagement, and retention. This Skill helps diagnose which cognitive biases and mental models are affecting customer decisions and provides actionable, product-specific recommendations to influence behavior responsibly.

Core Features & Use Cases

  • Mental-model mapping: Identifies the most relevant cognitive biases and mental models for a given marketing challenge (pricing, onboarding, copy, funnels).
  • Actionable application: Converts theory into specific copy changes, layout adjustments, pricing framings, and experimentable hypotheses.
  • Ethics-first guidance: Highlights ethical considerations and distinguishes legitimate scarcity/urgency from manipulative tactics.
  • Use Case: Improve a SaaS pricing page by applying anchoring, decoy effects, and loss-aversion framing while recommending A/B tests and analytics to validate impact.

Quick Start

Analyze our pricing page and recommend three psychology-based changes (copy, layout, and one testable hypothesis) to increase conversions.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to improve my SaaS pricing page conversions?▼

Behavioral science improves SaaS pricing pages by mapping cognitive biases like anchoring and loss aversion to your layout and copy. You get specific framing adjustments and testable hypotheses to validate conversion impact.

What mental models work best for conversion optimization in marketing funnels?▼

Mental models like loss aversion, anchoring, and the decoy effect drive conversion optimization in marketing funnels. Mapping these cognitive biases identifies behavior-based opportunities to influence user decision-making at each stage.

How do I use psychology in copywriting without resorting to manipulative tactics?▼

Use psychology in copywriting ethically by applying ethics-first guidance that distinguishes legitimate scarcity from manipulative tactics. This ensures persuasion tactics influence behavior responsibly without exploiting cognitive biases.

Can I get specific A/B test hypotheses for onboarding flows using marketing psychology?▼

Yes, marketing psychology generates A/B test hypotheses for onboarding flows by mapping cognitive biases to user decisions. This converts behavioral theory into specific layout adjustments and experimentable hypotheses to test.

Does this approach to persuasion require existing product-marketing-context files?▼

Tailoring persuasion suggestions benefits from existing product-marketing-context files to provide product-specific recommendations. Without them, it still suggests general ethical persuasion tactics but lacks deep product-specific behavioral mapping.

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