marketing-psychology

Name: marketing-psychology
Availability: InStock
Author: tamarin-vanreenen

Apply psychological principles and mental models to marketing problems.

Updated Apr 11, 2026

Search Tags:#marketing #psychology #ethics #copywriting #persuasion #cognitive-bias #mental-models

Ready to run

npx skills add https://github.com/tamarin-vanreenen/marketingskills --skill marketing-psychology-tamarin-vanreenen

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/tamarin-vanreenen/marketingskills/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/tamarin-vanreenen/marketingskills --skill marketing-psychology-tamarin-vanreenen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketers often struggle to apply behavioral science to messaging and decision-making in a way that is ethical, scalable, and effective. This Skill provides a structured framework to translate psychological principles into concrete marketing actions, improving persuasion and outcomes without manipulation.

Core Features & Use Cases

Map relevant mental models to marketing problems (scarcity, social proof, loss aversion, framing, and more).
Generate ethics-aware copy, onboarding, pricing, and landing-page strategies grounded in behavioral science.
Use real-world examples to inform decisions and accelerate experimentation across channels and audiences.

Quick Start

Tell me the product context and I will apply the most relevant psychological models to optimize marketing messaging.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I apply cognitive bias and mental models to marketing copywriting?▼

Apply cognitive bias and mental models to marketing copywriting by mapping principles like scarcity, social proof, and loss aversion to messaging problems. This generates ethics-aware copy, pricing, and onboarding strategies that influence decisions without manipulation.

What is the best way to use behavioral science for B2B and B2C pricing strategies?▼

The best way to use behavioral science for B2B and B2C pricing strategies is to frame offers using explicit psychological models like loss aversion. This structured approach translates behavioral principles into concrete pricing actions that improve persuasion and outcomes.

Can I use psychological persuasion to improve onboarding and product messaging ethically?▼

Yes, you can use psychological persuasion ethically by applying built-in ethical guardrails to your mental models. This ensures your onboarding and product messaging influences user decisions safely without resorting to manipulation.

How does framing affect landing page optimization and growth experiments?▼

Framing affects landing page optimization by structuring messaging around established mental models to influence user decisions. It supports practical implementations across B2B and B2C contexts to accelerate growth experiments and improve outcomes.

When should I not use psychological persuasion tactics in marketing?▼

You should not use psychological persuasion tactics when they risk crossing into manipulation, which is why explicit ethical guardrails are required. Avoid applying mental models without referencing the specific behavioral framework by name to ensure safe, transparent use.