marketing-psychology

Translates psychological principles into actionable marketing guidance for buyer research, messaging, pricing, onboarding, and growth.

Updated Feb 28, 2026
One-click install
npx skills add https://github.com/Tonybleything76/claude_skills --skill marketing-psychology-tonybleything76
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: marketing-psychology
Source: https://github.com/Tonybleything76/claude_skills/tree/main/skills/marketing-psychology
Command: npx skills add https://github.com/Tonybleything76/claude_skills --skill marketing-psychology-tonybleything76

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to connect psychological theory to concrete marketing actions. This skill translates mental models into practical guidance that improves messaging, pricing, onboarding, and growth strategies.

Core Features & Use Cases

  • 70+ mental models organized for marketing application across buyer psychology, persuasion, pricing, and growth.
  • Practical frameworks for structuring experiments, messaging, and optimization with an ethical lens.
  • Use cases include improving ad copy, landing pages, pricing strategy, and customer onboarding.

Quick Start

Provide the marketing task and ask the AI to apply the most relevant mental models to influence the outcome ethically.

Frequently Asked Questions about marketing-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply behavioral science to improve my marketing messaging?

Apply behavioral science to marketing messaging by using structured mental models to analyze buyer psychology and structure ad copy ethically. This translates psychological principles into actionable frameworks that optimize landing pages and influence consumer behavior.

What mental models for marketing strategy help with pricing decisions?

Mental models for marketing strategy provide structured frameworks for pricing decisions by mapping consumer behavior patterns to willingness to pay. These behavioral science principles guide pricing optimization through psychological anchors and ethical persuasion tactics.

Can I use consumer behavior psychology for customer onboarding growth strategies?

Use consumer behavior psychology for customer onboarding growth strategies by applying mental models that map to user motivation and friction. This provides actionable guidance to structure onboarding flows and drive ethical growth through behavioral science principles.

When do I need marketing psychology frameworks for buyer research?

You need marketing psychology frameworks for buyer research when translating mental models into actionable guidance to understand consumer behavior. These structured frameworks help analyze buyer psychology to improve messaging, pricing, and growth strategies ethically.

Does this marketing psychology approach support ethical persuasion in ad copy?

This marketing psychology approach supports ethical persuasion in ad copy by applying mental models structured specifically for marketing use. It provides practical frameworks to optimize messaging and influence consumer behavior while maintaining an ethical application lens.