marketing-signup

Reduce signup abandonment by minimizing required fields to email and password, offering social auth options like Google, and showing clear expectations such as "Takes 30 seconds." Defer non-essential data like company or phone to post-signup progressive profiling.

Use single-step when you have three or fewer fields and high-intent visitors. Use multi-step when you need more than four fields or B2B segmentation, leading with easy questions like email and placing harder questions after psychological commitment.

Essential fields are typically email and password only, with name often needed for personalization. Company, role, team size, phone, and address are usually deferrable to onboarding or progressive profiling after the user activates.

Requiring a credit card at trial signup adds friction and typically lowers signup completion. The Skill recommends testing credit card required versus not required, and displaying "No credit card required" messaging near the form when applicable.

Track form start rate, completion rate, field-level drop-off, time to complete, error rate by field, and mobile versus desktop completion. Also track social auth versus email signup ratio and step progression in multi-step flows.