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marketing-strategy

Develop B2B marketing strategies and go-to-market plans using strategic frameworks.

1|Updated Mar 4, 2026
Search Tags:#positioning#go-to-market#marketing strategy#market analysis#B2B marketing#Ehrenberg-Bass#Playing to Win
One-click install
npx skills add https://github.com/iclaudioo/marketing-science-skills --skill marketing-strategy-iclaudioo
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy
Source: https://github.com/iclaudioo/marketing-science-skills/tree/main/skills/marketing-strategy
Command: npx skills add https://github.com/iclaudioo/marketing-science-skills --skill marketing-strategy-iclaudioo

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps develop comprehensive B2B marketing strategies, positioning, and go-to-market plans, ensuring alignment with core marketing science principles.

Core Features & Use Cases

  • Strategic Frameworks: Utilizes models like Playing to Win, Ehrenberg-Bass, and Rumelt's Good Strategy Bad Strategy.
  • Market & Competitor Analysis: Guides through market sizing, segmentation, and competitive intelligence.
  • Go-to-Market Planning: Develops actionable plans for market entry and product launches.
  • Use Case: A SaaS company needs to define its B2B marketing strategy for a new product launch. This Skill will guide them through market analysis, defining their target audience, crafting a unique value proposition, and outlining a go-to-market plan, ensuring it adheres to penetration-focused growth principles.

Quick Start

Develop a B2B marketing strategy for a new SaaS product targeting mid-market enterprises.

Frequently Asked Questions about marketing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a B2B marketing strategy using the Playing to Win framework?▼

Build a B2B marketing strategy by integrating the Playing to Win framework to define strategic choices, analyze market dynamics, and outline actionable go-to-market plans. This ensures your positioning aligns with core business objectives and competitive advantages.

What is the Ehrenberg-Bass approach to go-to-market planning?▼

The Ehrenberg-Bass approach to go-to-market planning applies evidence-based principles to identify Category Entry Points (CEPs) and drive penetration-focused growth. It guides market sizing, competitor analysis, and budget allocation decisions.

How do I define Category Entry Points for a new SaaS product launch?▼

Define Category Entry Points (CEPs) for a SaaS product launch by analyzing market dynamics and competitive intelligence. This process identifies specific buying situations, ensuring your value proposition targets the right audience for penetration-focused growth.

Can I use behavioral science to improve B2B positioning and competitive advantage?▼

Yes, you can improve B2B positioning by integrating behavioral science with frameworks like Rumelt's Good Strategy Bad Strategy. This combination helps define unique competitive advantages and craft a value proposition aligned with evidence-based marketing principles.

Does this approach support portfolio and budget allocation decisions?▼

Yes, this marketing strategy approach supports portfolio and budget allocation decisions by applying evidence-based principles. It analyzes market sizing and competitive intelligence to ensure resources are distributed for maximum penetration-focused growth.

What's the best way to analyze market dynamics for mid-market enterprise B2B marketing?▼

The best way to analyze market dynamics for mid-market B2B marketing is through systematic market sizing, segmentation, and competitive intelligence. This identifies CEPs and defines competitive advantages for your go-to-market plan.

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