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marketing-strategy-pmm

Generate B2B SaaS go-to-market plans with positioning, battlecards, and launch timelines.

Updated Jun 27, 2026

Search Tags:#positioning #product-marketing #sales-enablement #competitive-intelligence #product-launch #gtm-strategy #international-expansion

One-click install

npx skills add https://github.com/JDMAXilius/Brand-building --skill marketing-strategy-pmm-jdmaxilius

Or copy as Structured Prompt for Agent▼

Please help me install this Agent Skill.
Skill: marketing-strategy-pmm
Source: https://github.com/JDMAXilius/Brand-building/tree/main/skills/marketing-strategy-pmm
Command: npx skills add https://github.com/JDMAXilius/Brand-building --skill marketing-strategy-pmm-jdmaxilius

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Product marketing and GTM teams frequently struggle with unclear product positioning that fails to resonate with target buyers, disjointed go-to-market plans that waste budget, outdated competitive battlecards that reduce win rates, and uncoordinated product launches that miss pipeline and adoption targets. This Skill eliminates these gaps with proven, structured frameworks and automated tools tailored for B2B SaaS product marketing.

Core Features & Use Cases

Positioning Development: Applies the April Dunford methodology to build customer-validated positioning statements and messaging hierarchies that align all customer-facing touchpoints.
GTM Strategy Planning: Generates tailored go-to-market plans with channel mix, budget allocation, and 12-month timelines based on product ACV, buyer type, and complexity.
Competitive Intelligence: Creates competitive battlecards, runs win/loss analysis to identify loss patterns, and provides proactive monitoring workflows to stay ahead of competitor moves.
Product Launch Playbooks: Offers tiered (Tier 1/2/3) launch checklists with week-by-week timelines, day-of runbooks, and post-launch reporting templates to ensure consistent execution.
International Expansion Guides: Includes market-specific playbooks for the US, UK, DACH, France, and Canada with localization checklists, channel mix recommendations, and messaging guidance for each region.
Use Case Example: A Series A SaaS PMM can use this Skill to define their ICP, build a GTM plan for a new product launch, generate battlecards for their top 3 competitors, and execute a Tier 1 launch with full sales enablement in under 3 hours, cutting manual work by 80%.

Quick Start

Use the marketing-strategy-pmm skill to build a complete go-to-market plan for your new B2B SaaS product targeting mid-market teams with a $15k average contract value.

Frequently Asked Questions about marketing-strategy-pmm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a go-to-market plan for a B2B SaaS product launch?▼

Build a go-to-market plan by generating tailored channel mixes, budget allocations, and 12-month timelines based on your product ACV, buyer type, and complexity. This structured approach ensures coordinated product launches that hit pipeline and adoption targets.

How do I create competitive battlecards for my sales team?▼

Create competitive battlecards and run win/loss analysis to identify loss patterns using structured competitive intelligence workflows. This proactive monitoring keeps your sales team ahead of competitor moves and increases win rates.

What is included in a tiered product launch playbook?▼

A tiered product launch playbook includes Tier 1/2/3 launch checklists, week-by-week timelines, day-of runbooks, and post-launch reporting templates. These components ensure consistent execution and full sales enablement for product launches.

How do I define an ideal customer profile for mid-market B2B SaaS?▼

Define an ideal customer profile by analyzing product ACV, buyer type, and market complexity to target specific segments like mid-market teams. Validated ICP definition aligns positioning and GTM strategy with your target buyers.