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marketing-strategy-pmm

Develops structured product marketing guidance for positioning, ICP definition, and GTM planning.

Updated Mar 18, 2026

Search Tags:#marketing #go-to-market #competitive-intelligence #battlecard #icp #pmm #launch-plan

One-click install

npx skills add https://github.com/kaifashraff/jarvis-research --skill marketing-strategy-pmm-kaifashraff

Or copy as Structured Prompt for Agent▼

Please help me install this Agent Skill.
Skill: marketing-strategy-pmm
Source: https://github.com/kaifashraff/jarvis-research/tree/main/skills/marketing-strategy-pmm
Command: npx skills add https://github.com/kaifashraff/jarvis-research --skill marketing-strategy-pmm-kaifashraff

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Product marketing teams often lack a cohesive, repeatable framework to define ICPs, craft positioning, track competitive intelligence, plan launches, and expand internationally. This Skill consolidates PMM patterns into a practical guide that aligns product, marketing, and sales around a single go-to-market narrative.

Core Features & Use Cases

ICP Definition Workflow: define ideal customer profiles using firmographics, technographics, buyer personas, and validation checks.
Positioning Development: build positioning using April Dunford methodology, develop a messaging hierarchy, and conduct validation interviews.
Competitive Intelligence: establish a tiered battlecard system, monitor competitors, and perform win/loss analysis.
Product Launch Planning: provide tiered launch playbooks, cross-functional readiness, and a repeatable launch cadence.
International Expansion: prioritize markets, localize messaging and assets, and plan regional channel strategies.
Reference Documentation: access to positioning frameworks, launch checklists, and messaging templates.
PMM KPIs & Output Artifacts: define metrics and deliverables like positioning statements, battlecards, launch plans, and ICP documents.

Quick Start

Define your ICP, draft a positioning statement, and map a 90-day launch plan using the included templates for immediate PMM activation.

Frequently Asked Questions about marketing-strategy-pmm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a product positioning statement using the April Dunford methodology?▼

To define an ideal customer profile, this Skill uses firmographics, technographics, and buyer personas to map target accounts, applying validation checks to ensure your ICP document reflects actual market buyers.

What is the best way to structure competitive battlecards for my sales team?▼

For a 90-day launch plan, this Skill provides tiered launch playbooks, cross-functional readiness checks, and a repeatable launch cadence, outputting structured launch plans with channel recommendations.

How do I plan an international expansion and localize my go-to-market strategy?▼

No prior framework is required to use this Skill; it consolidates product marketing patterns into reference documentation, allowing you to define your ICP, draft positioning, and map a launch plan immediately.

What PMM KPIs and output artifacts should my go-to-market plan include?▼

Your go-to-market plan should include PMM KPIs and output artifacts such as positioning statements, battlecards, launch plans, and ICP documents, ensuring marketing and sales align around a single narrative.