skills.rest
swaylq
swaylqCOMMUNITY
Explore all skills by this author →
WebsiteGitHub

product-marketing-master

Structure B2B SaaS product marketing plans with positioning, messaging, and launch frameworks.

114|12|Updated May 18, 2026
Search Tags:#messaging#pricing#positioning#go-to-market#ICP#product marketing#battlecard
One-click install
npx skills add https://github.com/swaylq/master-skill --skill product-marketing-master
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-master
Source: https://github.com/swaylq/master-skill/tree/main/prototypes/product-marketing-master/output
Command: npx skills add https://github.com/swaylq/master-skill --skill product-marketing-master

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you perform end-to-end Product Marketing (PMM) work—positioning, messaging, GTM launches, competitive enablement, pricing/packaging, and PMM metrics—using practitioner-grade frameworks instead of ad-hoc opinions.

Core Features & Use Cases

  • Positioning & differentiation: Define competitive alternatives, unique attributes, value mapping, target segment, and market category framing (April Dunford-style).
  • Messaging house & validation: Build a reusable messaging system (value prop + pillars + proof) and validate clarity/value with real buyers.
  • GTM & launches: Assign launch tiers, plan cross-function execution, and review adoption outcomes post-launch.
  • Competitive intelligence → battlecards: Turn competitor research into sales-usable battlecards (win/loss scenarios, honest differentiation).
  • ICP/persona & research loops: Derive ICP and buyer personas from closed-won data and run JTBD switch + win/loss interviews.
  • Pricing & packaging review: Use willingness-to-pay (WTP) and a value metric to design good/better/best tiers.

Quick Start

Tell the agent: “Build my PMM plan for launching a B2B SaaS feature, including positioning, a messaging house, launch tier + GTM motion, ICP/personas from our won deals, and a battlecard for the top competitor.”

Frequently Asked Questions about product-marketing-master

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a B2B SaaS go-to-market plan with positioning and messaging?▼

To build a B2B SaaS go-to-market plan, define your positioning using competitive alternatives and unique attributes, construct a messaging house with value pillars, assign a launch tier, and plan cross-functional execution. This framework organizes GTM decisions into repeatable sections for market entry.

What is the best way to create sales battlecards from competitive intelligence?▼

Creating sales battlecards involves turning competitor research into sales-usable assets by defining win/loss scenarios and honest differentiation. This framework-driven approach ensures competitive intelligence translates directly into actionable deal-level guidance for sales teams.

How do I validate product messaging and value props with real buyers?▼

Validate product messaging by testing your messaging house—value prop, pillars, and proof—directly with real buyers. This process uses buyer-validation triggers to confirm clarity and value, ensuring your messaging resonates before full launch execution.

Can I use willingness-to-pay data to design good/better/best SaaS pricing tiers?▼

Yes, you can design good/better/best pricing tiers by using willingness-to-pay data alongside a value metric. This packaging review approach aligns tiered pricing to perceived market value for B2B SaaS and adjacent markets.

How do I derive ideal customer profile and buyer personas from closed-won deals?▼

Derive ideal customer profile and buyer personas by analyzing closed-won data and running JTBD switch interviews alongside win/loss research loops. This method grounds your ICP definition in actual revenue outcomes rather than ad-hoc opinions.

Does this product marketing framework work for re-positioning an existing feature?▼

Yes, this product marketing framework applies to re-positioning existing features by re-evaluating competitive alternatives, market category framing, and target segments. It provides clear handoffs to product and sales for updating market value perception.

Related Skills

Explore More Marketing & Sales Skills→
oaustegardoaustegard
137

exploring-data

Generate interactive HTML exploratory data analysis reports from datasets.

Community
Intermediate
kmshihab7878kmshihab7878
6

marketing-strategy-pmm

Develop product positioning and go-to-market strategies for product launches.

Community
Advanced
aaron-he-zhuaaron-he-zhu
2.5k

audience-belief-mapper

Map customer beliefs, objections, and switching forces from interview transcripts.

Community
Intermediate
I-OnlabsI-Onlabs
3

marketing-strategy-pmm

Develop product marketing strategy guidance for positioning, GTM, and competitive intelligence.

Community
Advanced