product-marketing-master

What problem does it solve?

This Skill helps you perform end-to-end Product Marketing (PMM) work—positioning, messaging, GTM launches, competitive enablement, pricing/packaging, and PMM metrics—using practitioner-grade frameworks instead of ad-hoc opinions.

Core Features & Use Cases

• Positioning & differentiation: Define competitive alternatives, unique attributes, value mapping, target segment, and market category framing (April Dunford-style).
• Messaging house & validation: Build a reusable messaging system (value prop + pillars + proof) and validate clarity/value with real buyers.
• GTM & launches: Assign launch tiers, plan cross-function execution, and review adoption outcomes post-launch.
• Competitive intelligence → battlecards: Turn competitor research into sales-usable battlecards (win/loss scenarios, honest differentiation).
• ICP/persona & research loops: Derive ICP and buyer personas from closed-won data and run JTBD switch + win/loss interviews.
• Pricing & packaging review: Use willingness-to-pay (WTP) and a value metric to design good/better/best tiers.

Quick Start

Tell the agent: “Build my PMM plan for launching a B2B SaaS feature, including positioning, a messaging house, launch tier + GTM motion, ICP/personas from our won deals, and a battlecard for the top competitor.”