match-types

Analyze Google Ads keyword spend distribution across Broad, Phrase, and Exact match types.

17|5|Updated Jun 25, 2026

Search Tags:#audit #marketing-analytics #google-ads #budget-optimization #ppc #match-types

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill match-types

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: match-types
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/search-terms/match-types
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill match-types

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill identifies budget inefficiencies in Google Ads by detecting if spend is over-concentrated in a single match type or if specific match types are being ignored, preventing wasted budget and missed growth opportunities.

Core Features & Use Cases

Concentration Analysis: Automatically flags if Broad, Phrase, or Exact match types hold an unhealthy share of total spend.
Efficiency Guardrails: Uses a blend guardrail to ensure conversion data is interpreted correctly, preventing misleading efficiency claims when multiple conversion actions are present.
Strategic Recommendations: Provides actionable, plain-language advice on whether to rebalance budget or pilot untested match types.

Quick Start

Analyze the current Google Ads account to determine if my budget is over-concentrated in broad match and identify any untested match types.

Frequently Asked Questions about match-types

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I check if my Google Ads budget is over-concentrated in one match type?▼

Checking Google Ads budget concentration involves analyzing spend distribution across Broad, Phrase, and Exact match types to detect unhealthy over-concentration in a single category, preventing wasted budget and identifying missed growth opportunities.

How do I evaluate conversion efficiency across Google Ads match types?▼

Evaluating Google Ads match type efficiency requires analyzing keyword performance data to measure conversion efficiency across Broad, Phrase, and Exact match types while applying a blend guardrail for accounts with multiple conversion actions.

Why does my Google Ads match type efficiency data seem misleading with multiple conversion actions?▼

Google Ads match type efficiency can appear misleading when multiple conversion actions are present because raw conversion data skews performance metrics; applying a blend guardrail correctly interprets this data to prevent inaccurate efficiency claims.

Can I audit untested Google Ads match types using my existing keyword performance data?▼

Yes, you can audit untested Google Ads match types by querying keyword-grain performance data to identify which Broad, Phrase, or Exact match types are being ignored, enabling you to pilot untested areas for potential growth.

Do I need a specific data connection to analyze Google Ads match type spend distribution?▼

Yes, analyzing Google Ads match type spend distribution requires Porter Metrics MCP connectivity to execute keyword-grain data queries and conversion action inventory probes for accurate performance evaluation.

What is a blend guardrail in Google Ads budget optimization?▼

A blend guardrail in Google Ads budget optimization is a mechanism that ensures conversion data is interpreted correctly across match types, preventing misleading efficiency claims when evaluating accounts with multiple conversion actions.