What problem does it solve? Campaign planners often activate channels that do not match the campaign objective, such as using mass CRM for pure awareness or intrusive formats for low-value tactical messages. This Skill provides six structured reference matrices that cross campaign objectives with recommended channels, so planners and campaign managers can build coherent channel architectures and flag unjustified deviations. ## Core Features & Use Cases - Six Objective-Channel Matrices: Covers notoriety, consideration, performance/conversion, loyalty, education, and retention, each with channel recommendations and roles. - Typical Corrections: Each matrix includes a documented correction warning against common mistakes, such as treating loyalty campaigns as discount pushes or using First Impression for tactical conversion. - Deviation Flagging: Defines a workflow where the Planner flags briefing-channel mismatches and the Campaign Manager verifies channel architecture coherence at closing. - Use Case: A planner receives a briefing for a brand awareness campaign that requests mass CRM as the lead channel. The planner consults the notoriety matrix, sees CRM marked as not principal, and flags the discrepancy with documented justification. ## Quick Start Ask the assistant to recommend the channel architecture for a Movistar campaign whose objective is customer retention, using the objective-channel matrix.
