menu-engineer

What problem does it solve?

Menu engineering helps you stop guessing by identifying which menu items actually drive profitability so you can optimize pricing, placement, and the item mix.

Core Features & Use Cases

• Menu profitability analysis: Classifies items into Stars, Plow Horses, Puzzles, and Dogs using contribution margin and popularity to reveal where profit is being won or lost.
• Actionable pricing and layout recommendations: Produces specific suggestions for price changes, repositioning/renaming, removals, and bundling, plus guidance for menu placement (e.g., golden triangle).
• Food-cost support: Helps you calculate plate costs (including waste) and uses elasticity-informed sensitivity analysis to estimate impact.

Quick Start

Share your last 4–12 weeks of item-level sales, each item’s plate cost (or ingredients so costs can be computed), and current prices, and ask for a full menu engineering report with quadrant-based recommendations.