messaging-framework

You create a brand messaging framework by building an SB7-based brand script that positions your customer as the hero and your brand as the guide. This process aligns customer needs with a guiding narrative to clarify your value proposition for homepage copy, product positioning, and campaign messaging.

The SB7 structure is a narrative framework that clarifies brand messaging by defining the customer's primary want, identifying three problems, positioning your brand as a guide, and crafting a three-step plan. It enforces this narrative structure alongside direct and transitional calls to action to produce a complete brand script.

You write a converting value proposition and tagline by assembling a messaging hierarchy based on a customer-hero narrative. This framework outputs structured assets like a one-liner, tagline, and value-prop sections that align customer needs with your guiding narrative to boost conversions.

Yes, you can apply this messaging framework to campaign messaging and landing pages. It is designed to define a messaging hierarchy applicable across marketing pages, website copy, ads, and product positioning to improve clarity and conversions.

Before building a brand script, you need to identify your customer's primary want and outline three specific problems: external, internal, and philosophical. Defining these elements allows you to effectively position your brand as the guide and craft a three-step plan.