meta-ads-audit

To audit Meta Ads performance, you upload a CSV export containing required columns, and the system calculates total spend, conversions, CPA, and ROAS. It quantifies exact wasted spend from zero-conversion ads and flags likely creative fatigue using frequency and CTR quartiles.

Creative fatigue in Meta Ads is diagnosed by analyzing frequency, CTR quartiles, and CPA comparisons from your CSV data. When ad frequency rises and CTR drops into lower quartiles while CPA increases, the system flags likely creative fatigue for remediation.

You get a prioritized optimization plan by running an audit that produces an account health score from 0-100 and a top-5 ranked remediation list. Fixes are ranked by estimated monthly savings derived from deterministic calculations on your CSV performance data.

You can run a Meta Ads audit at the account, campaign, and ad-set or ad level. The system applies independent scoring across defined dimensions for each scenario, providing an objective health score and specific remediation actions tailored to that granularity.

A complete performance audit requires strict CSV column validation, where required columns must be present to compute metrics like spend, conversions, CPA, and ROAS. Missing required fields will prevent deterministic calculations and waste detection.

Rising CPA during scaling often indicates wasted spend on zero-conversion ads or creative fatigue. The audit detects this by comparing CPA metrics across ad sets and flagging frequency increases alongside CTR declines, then prioritizes fixes by estimated monthly savings.