meta-ads-expert

Manage Meta Ads accounts, campaigns, ads, and ad sets via the meta-ads CLI.

581|60|Updated Apr 13, 2026

Search Tags:#campaign management #meta ads #media buying #ad account management #ads management

Ready to run

npx skills add https://github.com/Varnan-Tech/opendirectory --skill meta-ads-expert-varnan-tech

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: meta-ads-expert
Source: https://github.com/Varnan-Tech/opendirectory/tree/main/skills/meta-ads-skill/meta-ads-skill
Command: npx skills add https://github.com/Varnan-Tech/opendirectory --skill meta-ads-expert-varnan-tech

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires meta-ads, and includes scripts (resource) and references (resource) components.

What problem does it solve?

The meta-ads-expert Skill simplifies complex Meta Ads account management by acting as a router, providing high-level instructions for interacting with the Meta Ads API via the meta-ads CLI.

Core Features & Use Cases

Account, Campaign, Ad, and Ad Set Management: Offers commands for listing and managing ad accounts, campaigns, ad sets, and ads.
Insights Extraction: Retrieves insights and campaign performance data for analysis.
Campaign Creation and Management: Assists in creating and managing campaigns with strict guardrails for safe and effective execution.
Orchestration Workflows: Provides complex workflows for tasks like CPA spike analysis and new audience discovery.

Quick Start

Use the meta-ads-expert skill to list all ad accounts with the command: meta ads account list.

Frequently Asked Questions about meta-ads-expert

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I manage Meta Ads campaigns using CLI commands?▼

To manage Meta Ads campaigns via CLI, you use structured commands for creating, listing, and updating campaigns, ad sets, and ads. This approach provides specific instructions for interacting with the Meta Ads API safely and effectively.

What do I need to authenticate with the Meta Ads API for media buying?▼

Authenticating with the Meta Ads API requires a system user access token and the Meta Ads CLI. These credentials are necessary to execute commands for managing your ad accounts and retrieving performance insights.

Can I retrieve campaign performance insights using the Meta Ads CLI?▼

Yes, you can retrieve campaign performance insights using the Meta Ads CLI. The skill offers specific commands to extract performance data and insights from your ad accounts for detailed analysis.

What is the best way to analyze a CPA spike in my ad account?▼

The best way to analyze a CPA spike is using orchestration workflows provided by the skill. These workflows guide you through extracting relevant insights and performance data to diagnose cost-per-acquisition anomalies.

Does this approach support new audience discovery for Meta Ads?▼

Yes, new audience discovery is supported through complex orchestration workflows. These workflows leverage the Meta Ads CLI to help you identify and set up new target audiences for your campaigns.

Why use strict guardrails when creating Meta Ads campaigns?▼

Strict guardrails are used during campaign creation to ensure safe and effective execution of Meta Ads commands. They prevent accidental misconfiguration when interacting directly with the Meta Ads API.