## What problem does it solve?
This skill provides a structured social listening programme that helps agencies monitor brand mentions, competitors, and industry trends while surfacing actionable insights for content, strategy, and crisis readiness.
## Core Features & Use Cases
- Keyword taxonomy builds a comprehensive, multi-category list covering brand terms, competitors, industry language, sentiment triggers, and local terms.
- Tool setup (free/low-cost) guides the configuration of four free or low-cost tools to achieve broad coverage (Google Alerts, native platform search, Brand24 or Mention freemium, and GBP reviews).
- Listening cadence defines daily, weekly, and monthly tasks with concrete time estimates and steps, ensuring consistent monitoring and reporting.
- Intelligence extraction protocol prescribes a five-question framework to interpret listening data and translate into content, campaigns, and crisis readiness.
- EA-specific considerations accounts for multilingual monitoring, WhatsApp monitoring limitations, and Facebook Groups monitoring techniques.
- Conversion to strategy maps listening outputs to content calendars, pillars, campaigns, community management, and crisis plans.
### Quick Start
Set up baseline listening with the taxonomy, four free tools, and the weekly logging workflow to establish a repeatable monitoring baseline.
