meta-social-listening

## What problem does it solve? This skill provides a structured social listening programme that helps agencies monitor brand mentions, competitors, and industry trends while surfacing actionable insights for content, strategy, and crisis readiness.

## Core Features & Use Cases

• Keyword taxonomy builds a comprehensive, multi-category list covering brand terms, competitors, industry language, sentiment triggers, and local terms.
• Tool setup (free/low-cost) guides the configuration of four free or low-cost tools to achieve broad coverage (Google Alerts, native platform search, Brand24 or Mention freemium, and GBP reviews).
• Listening cadence defines daily, weekly, and monthly tasks with concrete time estimates and steps, ensuring consistent monitoring and reporting.
• Intelligence extraction protocol prescribes a five-question framework to interpret listening data and translate into content, campaigns, and crisis readiness.
• EA-specific considerations accounts for multilingual monitoring, WhatsApp monitoring limitations, and Facebook Groups monitoring techniques.
• Conversion to strategy maps listening outputs to content calendars, pillars, campaigns, community management, and crisis plans.

### Quick Start Set up baseline listening with the taxonomy, four free tools, and the weekly logging workflow to establish a repeatable monitoring baseline.