microsoft-performance-max-and-shopping

What problem does it solve?

This Skill provides expert guidance for building and optimizing Microsoft Advertising campaigns, including Performance Max and Shopping campaigns, by offering playbooks that simulate a seasoned trader's decision-making process.

Core Features & Use Cases

• Campaign Building and Optimization: Expert-level playbooks for structuring campaigns, choosing bid strategies, and optimizing performance.
• Platform-Specific Guidance: Comprehensive instructions for Microsoft Advertising platforms (Bing, MSN, Outlook, etc.).
• Use Case: If you need to set up a new Performance Max campaign on Microsoft Advertising, this Skill can guide you through the process, from defining your conversion goal to creating asset groups and search themes.

Quick Start

Activate the Skill by asking: "Set up a Microsoft Advertising Performance Max campaign with the following goals and target audience."