pmax-optimization

What problem does it solve?

Performance Max optimization is difficult because it behaves like a black box, so marketers need a practical way to improve asset quality, audience signals, URL behavior, and negative controls without guessing.

Core Features & Use Cases

• PMax structure optimization: Builds and validates asset group architecture mapped to product lines or audience segments, including campaign segmentation and bidding configuration.
• Asset performance management: Monitors asset performance ratings (Best/Good/Low/learning combinations), identifies low performers, and generates replacement asset actions (headlines, descriptions, images, videos) to improve ad strength.
• Signal and placement controls: Evaluates audience signal quality, recommends/sets search themes, manages URL expansion and final URL strategy, and applies negative controls such as brand exclusions, negative keywords, and placement exclusions to reduce wasted spend and cannibalization.
• Use case example: When a PMax campaign has many products but only one broad asset group, the skill recommends splitting into themed asset groups, ensuring sufficient creative inputs (including custom videos), and adding search themes and negatives based on search term insights.

Quick Start

Use the pmax-optimization skill to analyze your Performance Max campaign and generate a prioritized plan for asset replacements, audience signal refinements, URL/search theme adjustments, and negative controls.