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mktg-customer-research

Official

Ground your messaging with real customer voices.

Marketing & Sales#theming#analysis#surveys#transcripts#jobs-to-be-done#customer-research#voc
AuthorGetFresh-Ventures
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This skill helps teams uncover what customers think, feel, and struggle with by delivering structured, signal-rich customer research insights grounded in real data.

Core Features & Use Cases

  • Extract pains, triggers, and desired outcomes from customer assets (transcripts, surveys, tickets) using a Jobs to Be Done framework.
  • Cluster themes across sources, surface the most important signals, and provide representative verbatim quotes for copy and messaging.
  • Produce outputs such as a VOC quote bank, top themes by frequency and intensity, and actionable recommendations for product, marketing, and CX.
  • Support knowledge transfer to messaging strategies, personas, and product improvements based on data.

Quick Start

Provide a concise VOC-focused brief by analyzing the latest transcripts and surveys to surface top pains, JTBD, and verbatim customer quotes for messaging and product decisions.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: mktg-customer-research
Download link: https://github.com/GetFresh-Ventures/gxd-ceo-ai-kit/archive/main.zip#mktg-customer-research

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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