What problem does it solve? Founders often cannot articulate what truly drives themselves or why key employees stay beyond a paycheck, leaving retention, engagement, and vision-setting to guesswork. This Skill surfaces the founder's real motives and builds a per-person motivation map so leadership, incentives, and roles align with what actually drives people. ## Core Features & Use Cases - Founder Motive Ranking: Rank-orders a ten-item motive taxonomy, extracts the top three drivers, and flags mind-vs-heart conflicts where stated motives diverge from emotional pull. - Key-People Motivation Map: Records each key person's style, importance, and non-monetary motivator with provenance, and generates motivator-plus-style tailored management approaches. - Ask-Them Discipline: Never fabricates an unknown motivator; instead it outputs a suggested question for the founder to ask the employee directly. - Use Case: A founder worried about losing a lead designer learns the designer stays to shape the vision, receives an Expressive-style approach (early vision involvement, public credit), and gets a retention flag routed to the People domain. ## Quick Start Use the motivation-mapper skill to rank my motives as a founder and map what motivates each of my key people beyond compensation.