msp-sales

Generates MSP sales outreach emails, call scripts, case studies, and negotiation playbooks.

75|17|Updated Jul 18, 2026
One-click install
npx skills add https://github.com/RTFM-IT-Services-LLC/msp-claude-skills --skill msp-sales-rtfm-it-services-llc
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: msp-sales
Source: https://github.com/RTFM-IT-Services-LLC/msp-claude-skills/tree/main/skills/msp-sales
Command: npx skills add https://github.com/RTFM-IT-Services-LLC/msp-claude-skills --skill msp-sales-rtfm-it-services-llc

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Running sales for a managed IT services business requires consistent outreach emails, call scripts, objection responses, and negotiation guidance, which most technical MSP owners have never built. This Skill provides a complete MSP sales playbook with ready-to-adapt templates and reference frameworks. ## Core Features & Use Cases - Cold Outreach & Sequences: Generates 3-5 email prospecting sequences with subject lines, pain-point hooks, and breakup emails tailored to SMB buyers. - Call Scripts & Discovery: Produces word-for-word talk tracks built on a 15-question discovery framework covering background, pain, and goals. - Objection Handling & Negotiation: Supplies response playbooks for six common objections plus a post-proposal concession ladder (term ladder, onboarding waiver, re-scope) for counter-offers and lost-deal revival. - Use Case: A prospect counters your proposal asking for 10% off. The Skill walks you through the concession ladder, trading a longer term or onboarding waiver instead of discounting the monthly rate. ## Quick Start Ask the assistant to write a cold outreach email sequence for a 30-person accounting firm with no in-house IT staff.

Frequently Asked Questions about msp-sales

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold outreach email for MSP services?

Keep the first touch under 150 words, open with a relatable pain point rather than a feature pitch, and include one clear call to action such as booking a 15-minute call. The Skill provides a 4-email sequence framework spaced over 2-3 weeks with subject line formulas.

How do I handle the 'it's too expensive' objection from an IT prospect?

Acknowledge the concern, then ask what they currently spend on IT to shift from price comparison to risk comparison. Never discount immediately; once a proposal exists, use the negotiation playbook's concession ladder instead of cutting the monthly rate.

What should an MSP discovery call script include?

Structure it as opener, permission, discovery, bridge, value statement, and next step. The Skill's 15-question framework covers background, pain, and goals, with a listen-70-percent rule and a summary bridge before pitching services.

How do I respond when a prospect counters my MSP proposal?

Diagnose the real driver before conceding, then work the concession ladder in order: term ladder, onboarding fee waiver, re-scope, phased start, or a warm walk-away. Every revised number comes from a fresh pricing configurator run, never an eyeballed discount.

Does this skill set the actual pricing numbers for quotes?

No. This skill owns the sales conversation and framing around price, while all client-facing figures, plan structures, and quote calculations come from the companion msp-pricing skill. It never quotes generic market benchmarks or invents discounts.