What problem does it solve? Running paid campaigns across multiple ad platforms involves fragmented configuration rules, tracking setups, bidding logic, and compliance requirements that are easy to get wrong. This Skill provides a disciplined operational layer for executing paid media on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads without fabricating performance data or letting platform defaults override business strategy. ## Core Features & Use Cases - Cross-Platform Campaign Configuration: Selects and configures campaign types (Search, Performance Max, Advantage+, Smart+, Lead Gen) based on strategic objectives, funnel role, and conversion signal rather than platform popularity. - Pre-Flight Validation & Compliance: Checks tracking integrity, conversion events, UTM conventions, policy compliance, budget authorization, and asset requirements before launch. - Evidence-Disciplined Optimization: Classifies claims as FACT, OBSERVATION, INFERENCE, HYPOTHESIS, BENCHMARK, or RECOMMENDATION, and diagnoses underperformance across the full funnel instead of blaming the ad platform. - Use Case: A growth team receives a strategic diagnosis identifying a lead-generation bottleneck. Use this Skill to configure a Meta Leads campaign with validated Pixel/CAPI deduplication, a hypothesis-driven creative test, and a structured performance report routed back to strategy. ## Quick Start Use the multi-platform-ads-automation skill to plan and validate a Google Ads and Meta Ads campaign for our Q3 lead generation objective, including tracking setup and pre-flight checks.
