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mx-keyword-bid-health

Analyze keyword-level bid performance and recommend bid adjustments using Excess Spend formula.

2|Updated May 13, 2026
Search Tags:#keyword optimization#bid analysis#bid adjustment#ACoS#scale opportunity
One-click install
npx skills add https://github.com/miXshift/mx-claude-plugin --skill mx-keyword-bid-health
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: mx-keyword-bid-health
Source: https://github.com/miXshift/mx-claude-plugin/tree/main/plugins/mixshift-ai/skills/mx-keyword-bid-health
Command: npx skills add https://github.com/miXshift/mx-claude-plugin --skill mx-keyword-bid-health

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires mixshift, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This skill solves the problem of optimizing keyword bids and identifying scale opportunities by providing a comprehensive keyword bid health analysis. It helps users identify high-ACOS bid reduction candidates and efficient keywords with proven conversion volume, enabling data-driven bid adjustments.

Core Features & Use Cases

  • Keyword Bid Health Analysis: Analyze keyword-level bid performance, identify high-ACOS and scale opportunities, and provide recommendations for bid adjustments.
  • Dormant Keyword Identification: Identify dormant keywords that have had recent spend but no activity, allowing for potential pause or evaluation.
  • Weekly Analysis: Conduct weekly keyword bid health analysis to ensure ongoing optimization and performance monitoring.

Quick Start

Run the 'mx-keyword-bid-health' skill to get a weekly keyword-level bid optimization analysis for your brand.

Frequently Asked Questions about mx-keyword-bid-health

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I identify keywords with high ACoS for bid reduction?▼

Identify high ACoS keywords for bid reduction by running a keyword bid health analysis. This evaluates historical keyword performance data against your ACoS targets to pinpoint inefficient spend and recommend precise bid adjustments.

What is the best way to find keyword scale opportunities in my ad campaigns?▼

The best way to find keyword scale opportunities is through bid health analysis. This identifies keywords with proven conversion volume running efficiently and provides actionable recommendations to scale them successfully.

How do I calculate bid adjustment thresholds using excess spend?▼

Calculate bid adjustment thresholds by applying the Excess Spend formula to historical keyword performance data. This mechanism evaluates how far a keyword exceeds your ACoS targets to determine precise bid reduction amounts.

How can I locate dormant keywords that have spend but no activity?▼

Locate dormant keywords with recent spend but no activity by conducting a keyword bid health analysis. This identifies underperforming keywords, allowing you to evaluate and pause them to prevent wasted ad budget.

Do I need MixShift brand context to run keyword bid optimization?▼

Yes, you need MixShift brand context to run keyword bid optimization. The analysis requires this context alongside historical keyword performance data and calibration card settings to accurately determine ACoS targets and bid adjustments.

How often should I perform keyword bid health analysis?▼

You should perform keyword bid health analysis weekly. Conducting ongoing optimization and performance monitoring on a weekly basis ensures your bid adjustments remain aligned with current ACoS targets and scale opportunities.

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