mx-daily-health-check

Run a daily advertising performance health check by analyzing your advertising account to detect anomalies in spend, ACOS, and TACOS. The analysis compares current metrics against historical data to flag campaigns requiring immediate management attention.

Exception-based analysis for advertising account performance is a method that identifies anomalies in spend, ACOS, and TACOS across campaign types and item groups. It flags campaigns requiring management attention by comparing current metrics against historical data.

Yes, you can set custom thresholds for advertising anomaly detection to enable personalized risk assessments. This allows you to define specific parameters for spend, ACOS, and TACOS variations before the analysis flags a campaign as an exception.

Yes, you need access to the MixShift platform and its associated API endpoints to analyze daily advertising anomalies. The daily health check relies on this connection to retrieve historical data and evaluate current advertising account performance.

Historical data comparison improves ad performance analysis by establishing baseline trends to detect sudden anomalies in spend, ACOS, and TACOS. This helps advertising account managers distinguish between normal performance fluctuations and significant exceptions requiring data-driven decisions.