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negotiation

Guide B2B negotiation preparation with BATNA analysis and concession planning.

17|6|Updated Mar 10, 2026
Search Tags:#sales strategy#negotiation#procurement#BATNA#deal closing#contract terms
One-click install
npx skills add https://github.com/TheCraigHewitt/sales-skills --skill negotiation-thecraighewitt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: negotiation
Source: https://github.com/TheCraigHewitt/sales-skills/tree/main/skills/negotiation
Command: npx skills add https://github.com/TheCraigHewitt/sales-skills --skill negotiation-thecraighewitt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users prepare for, conduct, and close negotiations effectively by providing frameworks for strategy, concession planning, and stakeholder management.

Core Features & Use Cases

  • Negotiation Strategy: Develop a plan based on BATNA analysis and stakeholder needs.
  • Concession Planning: Structure trades and identify walk-away points.
  • Deal Structuring: Explore options beyond price, like payment terms and scope adjustments.
  • Use Case: A sales rep is facing pushback on price for a $100K deal. They use this Skill to map out their BATNA, plan concessions, and prepare talking points for procurement and the champion, ultimately securing a favorable outcome.

Quick Start

Prepare for a negotiation by running the negotiation skill and answering its questions about the deal.

Frequently Asked Questions about negotiation

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I prepare for B2B negotiation pushback on price?▼

To overcome price pushback during B2B negotiation, you map out your BATNA, structure concession trades, and prepare targeted talking points for procurement and champions to secure favorable terms.

What is BATNA analysis and when do I need it for deal closing?▼

BATNA analysis defines your best alternative to a negotiated agreement, establishing your walk-away point. You need it before deal closing to gauge leverage and avoid accepting unfavorable contract terms.

How do I plan concessions and structure contract terms beyond price?▼

Plan concessions by identifying tradable assets beyond price, such as payment terms and scope adjustments. Structuring these trades strategically helps secure favorable contract terms during stakeholder management.

What is the best way to manage multiple stakeholders in a procurement negotiation?▼

The best way to manage stakeholders in procurement negotiation is developing a strategy that addresses the specific needs of champions and procurement teams, ensuring alignment before and during execution.

Can I use this negotiation strategy for deal sizes under $100K?▼

Yes, the negotiation strategy frameworks, including BATNA analysis and concession planning, scale effectively for deals under $100K to help structure trades and overcome contract pushback.

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