Non-Serving Keyword Scanner

To find non-serving keywords across a portfolio, you can scan all Google Ads accounts under an MCC for keywords that generated zero impressions over the last 180 days. The scanner outputs a structured Google Sheets report for human review.

No, the dead keyword scanner does not automatically pause keywords. It uses a human-in-the-loop workflow that outputs a results sheet for review, ensuring teams manually prune waste and prevent accidental campaign changes.

Yes, you can scan a single CID, multiple CIDs, all MCC accounts, or accounts listed in an accounts.md file. This flexibility allows targeted keyword cleanup for specific subsets of your portfolio.

The non-serving keyword scan operates exclusively on enabled Search campaigns. It also excludes dynamically named ad groups like 'special' or 'specials' to ensure the dead keyword report only reflects relevant search traffic.

Yes, Google Sheets integration is required because the scan outputs a structured report directly to a Google Sheet. You must provide the required sheet ID to export the non-serving keyword data for review.

The best way to clean up dead keywords safely is using a scanner that surfaces zero-impression keywords over 180 days while excluding non-Search campaigns and special ad groups, then reviewing the exported sheet before pausing.