nurture-coach

Generate multi-channel follow-up cadences and objection scripts for real estate leads.

Updated Jul 22, 2025
One-click install
npx skills add https://github.com/MichaelSolati/mkai --skill nurture-coach
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: nurture-coach
Source: https://github.com/MichaelSolati/mkai/tree/main/profiles/real-estate/skills/nurture-coach
Command: npx skills add https://github.com/MichaelSolati/mkai --skill nurture-coach

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Real estate agents lose an estimated 80% of potential sales due to insufficient follow-up, with 44% of agents giving up after just one touchpoint. This Skill eliminates that gap by providing structured, tailored follow-up strategies that keep leads warm and move them toward a signed agreement.

Core Features & Use Cases

  • Lead Archetype Classification: Automatically categorizes leads into buyer (first-timer, move-up, downsizer, investor, relocator, price-sensitive) or seller (ready now, testing waters, divorce/estate, upgrade seller, investor exit) profiles to tailor messaging.
  • Multi-Channel 7-Touch Cadences: Builds complete follow-up sequences with exact scripts for text, email, phone, video message, and social DM, with channel rotation to reach leads where they are most active.
  • Objection & Re-Engagement Tools: Includes pre-written responses to the 10 most common real estate objections, plus 3-month, 6-month, and 12-month re-engagement templates for cold leads that have gone silent.
  • Use Case: For a seller lead who received a CMA 2 weeks ago and hasn't responded, generate a full tailored follow-up sequence with channel-specific scripts, objection responses for pushback like "we're not ready to sell", and a 3-month re-engagement template if they go cold.

Quick Start

Use the nurture-coach skill to build a 7-touch follow-up sequence for a move-up buyer lead who inquired about homes 2 weeks ago but hasn't responded to follow-up messages.

Frequently Asked Questions about nurture-coach

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a real estate follow-up sequence for cold leads?

Real estate follow-up sequences for cold leads require multi-channel cadences with channel rotation across text, email, phone, and social DMs. This approach uses 3-month, 6-month, and 12-month re-engagement templates to systematically revive stalled buyer and seller leads.

What is a multi-touch follow-up cadence in real estate?

A multi-touch follow-up cadence in real estate is a structured sequence of client contacts across channels like text, email, and phone. It categorizes leads into specific buyer or seller archetypes to tailor messaging and systematically move them toward a signed agreement.

How do I handle objection responses for real estate sellers?

Handling objection responses for real estate sellers involves using pre-written scripts for common pushback scenarios like 'we're not ready to sell'. These templates align with sales best practices to provide value-first, human-sounding replies that overcome resistance and keep conversations moving forward.

Does text character limit compliance matter for lead nurturing scripts?

Text character limit compliance is crucial for lead nurturing scripts to ensure full message delivery without truncation. Follow-up cadences must generate human-sounding messages that strictly adhere to these limits while maintaining value-first communication across all rotated channels.

What is the best way to re-engage stalled buyer leads?

The best way to re-engage stalled buyer leads is through scheduled re-engagement templates at 3, 6, and 12 months of silence. This method pairs tailored messaging with lead archetype classification to successfully restart conversations with first-timers, relocators, or investors.

Can I tailor follow-up messaging for different property seller archetypes?

You can tailor follow-up messaging for different property seller archetypes by categorizing leads into profiles like ready now, testing waters, or divorce/estate. This classification allows you to generate exact channel-specific scripts that address their unique motivations and situations.