nurture-coach

What problem does it solve?

Real estate agents lose an estimated 80% of potential sales due to insufficient follow-up, with 44% of agents giving up after just one touchpoint. This Skill eliminates that gap by providing structured, tailored follow-up strategies that keep leads warm and move them toward a signed agreement.

Core Features & Use Cases

• Lead Archetype Classification: Automatically categorizes leads into buyer (first-timer, move-up, downsizer, investor, relocator, price-sensitive) or seller (ready now, testing waters, divorce/estate, upgrade seller, investor exit) profiles to tailor messaging.
• Multi-Channel 7-Touch Cadences: Builds complete follow-up sequences with exact scripts for text, email, phone, video message, and social DM, with channel rotation to reach leads where they are most active.
• Objection & Re-Engagement Tools: Includes pre-written responses to the 10 most common real estate objections, plus 3-month, 6-month, and 12-month re-engagement templates for cold leads that have gone silent.
• Use Case: For a seller lead who received a CMA 2 weeks ago and hasn't responded, generate a full tailored follow-up sequence with channel-specific scripts, objection responses for pushback like "we're not ready to sell", and a 3-month re-engagement template if they go cold.

Quick Start

Use the nurture-coach skill to build a 7-touch follow-up sequence for a move-up buyer lead who inquired about homes 2 weeks ago but hasn't responded to follow-up messages.