nw-interviewing-techniques

What problem does it solve?

This skill provides a practical framework for conducting customer interviews to validate problems, understand jobs-to-be-done, and test assumptions without bias.

Core Features & Use Cases

• Mom Test questioning toolkit by purpose: problem discovery, understanding the job, probing assumptions, testing commitment, and exploring implications.
• Interview conduct rules: best practices for asking past-specific, open-ended questions while staying informal and focused on learning.
• Assumption challenging and testing framework: structured triggers, a formal challenge process, and risk scoring to prioritize learning.
• Hypothesis design and testing: templates to articulate hypotheses and measurable signals, guiding rapid validation.

Quick Start

Conduct a focused 15-minute customer interview following the Mom Test guidelines to validate a real problem and capture actionable insights.