nw-interviewing-techniques

Conduct customer interviews by asking past-specific, open-ended questions focused on past behaviors and outcomes. This enforces Mom Test principles to validate product assumptions and capture reliable insights without introducing bias.

The Mom Test is a questioning framework for problem discovery that focuses on past behaviors and outcomes rather than hypotheticals. It provides structured triggers to identify real customer problems and record actionable signals.

Test hypotheses during early product discovery using structured templates to articulate measurable signals. This framework guides rapid validation by mapping jobs-to-be-done and recording specific commitment signals from interview subjects.

Yes, you can map jobs-to-be-done and challenge customer assumptions using a formal challenge process. This includes structured triggers and risk scoring to prioritize learning and inform product decisions effectively.

The best way to structure a 15-minute customer interview is by following Mom Test guidelines for informal, focused learning. Apply specific questioning rules to probe assumptions, test commitment, and explore implications efficiently.