What problem does it solve?
Jobs-to-be-Done reframes product development around the progress customers seek rather than the products they buy. Customers "hire" products to accomplish specific jobs, and the job exists independently of any solution.
Core Features & Use Cases
- Three Job Dimensions: Functional, Emotional, and Social jobs surface during discovery.
- Job Story Format & Translation Pipeline: Move from situation-driven prompts to implementable user stories and acceptance criteria.
- The 8-Step Universal Job Map: Guides teams through Define, Locate, Prepare, Confirm, Execute, Monitor, Modify, and Conclude stages.
- Outcome Statements & Forces of Progress: Define measurable outcomes and the push/pull forces that drive decisions.
- Cross-References & Workflow Integration: Connect JTBD analysis to interview techniques, opportunity scoring, BD/BDD integration, and persona work.
Quick Start
Outline the three job dimensions for a target user and draft a concrete Job Story using the 8-step universal job map to structure your discovery.