paid-ads

Create cross-platform paid advertising strategies for Google Ads, Meta, LinkedIn, and Twitter/X.

Updated Mar 16, 2026
One-click install
npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill paid-ads-henriquedecamposjunior
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/HenriquedeCamposJunior/marketingskills2/tree/main/skills/paid-ads
Command: npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill paid-ads-henriquedecamposjunior

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan, optimize, and scale paid ad campaigns across platforms to maximize ROAS while controlling spend.

Core Features & Use Cases

  • Cross-platform strategy for Google Ads, Meta, LinkedIn, and more to unify campaigns.
  • Audience targeting & budgeting guidance by platform to improve efficiency.
  • Creative testing framework to iterate on ad copy and formats.
  • Use cases: launch a multi-channel awareness-to-conversion plan and measure ROAS across channels.

Quick Start

Tell me your campaign goals, audience, and budget, and I will outline a paid ads plan.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a cross-platform paid ads campaign strategy?

Plan a cross-platform paid ads strategy by unifying campaign structures across Google Ads, Meta, LinkedIn, and Twitter/X. The strategy allocates platform-specific budgets, applies appropriate targeting conventions, and defines success metrics to maximize ROAS while controlling spend.

What's the best way to optimize audience targeting and CPC bidding for paid ads?

Optimize audience targeting and CPC bidding by applying platform-specific conventions for Google Ads and Meta. The framework enforces precise targeting rules, allocates budget efficiently, and defines success metrics to improve ad efficiency and scale campaigns.

Can I use this to structure a creative testing framework for B2B and B2C campaigns?

Yes, you can use this to structure a creative testing framework for both B2B and B2C campaigns. It enforces iteration on ad copy and formats across platforms, ensuring creative tests align with audience targeting and budget allocation to measure ROAS accurately.

Does this paid ads planner support Google Ads, Meta, LinkedIn, and Twitter/X simultaneously?

Yes, this paid ads planner supports Google Ads, Meta, LinkedIn, and Twitter/X simultaneously. It delivers a unified cross-platform strategy by applying platform-appropriate targeting, naming conventions, and budget allocation across all supported channels.

What do I need to provide to start a multi-channel awareness-to-conversion paid ads plan?

To start a multi-channel awareness-to-conversion paid ads plan, you need to provide your campaign goals, audience, and budget. The planner reads product-marketing-context to apply platform-appropriate targeting and output a ready starting structure.

Why does my paid advertising planning lack measurable ROAS across channels?

Paid advertising planning lacks measurable ROAS across channels when it fails to define success metrics and enforce budget allocation rules. Solving this requires a cross-platform strategy that applies platform-appropriate naming conventions and a creative testing framework.