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paid-ads

Optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok.

Updated Feb 16, 2026
Search Tags:#google-ads#audience-targeting#ad-copy#paid-ads#meta-ads#roas-optimization#retargeting
One-click install
npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill paid-ads-jonathanmaimon-persado
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/jonathanmaimon-persado/persadopmm/tree/main/skills/paid-ads
Command: npx skills add https://github.com/jonathanmaimon-persado/persadopmm --skill paid-ads-jonathanmaimon-persado

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Paid advertising campaigns underperform because targeting, creative, tracking, budget allocation, and ongoing optimization are not aligned to campaign goals, leading to weak CPA/ROAS and wasted spend.

Core Features & Use Cases

  • Campaign strategy across platforms: Pick the right channel (Google, Meta, LinkedIn, Twitter/X, TikTok) and structure campaigns/ad sets for efficient learning and scaling.
  • Conversion-first setup and measurement: Ensure conversion tracking, UTM consistency, and attribution-aware reporting so decisions are based on real outcomes.
  • Audience targeting and retargeting: Build prospecting audiences (keywords/interests/job attributes/lookalikes) and funnel-based retargeting with proper exclusions.
  • Creative and messaging that converts: Use tested ad copy frameworks (PAS/BAB/social proof) and video/image best practices to improve CTR and relevance.
  • Ongoing optimization and scaling: Diagnose issues (CPA too high, CTR low, CPM high), adjust bid strategy, refresh creative to prevent fatigue, and scale winners safely.

Quick Start

Tell me which platform you want to run (e.g., Google Ads or Meta), your monthly budget, your target CPA or ROAS, your landing page URL, and what conversion you’re optimizing for, and I’ll propose a campaign structure, audience plan, ad copy outline, and a measurement checklist tailored to your inputs.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize paid ads to improve ROAS and lower CPA across Google and Meta?▼

Optimize paid ads by aligning targeting, creative, and budget decisions to defined CPA/ROAS goals. Diagnose issues like high CPM or low CTR, adjust bid strategies, refresh creative to prevent fatigue, and scale winning ad sets safely.

What's the best way to structure retargeting audiences for PPC campaigns?▼

Structure retargeting audiences by building funnel-based segments with proper exclusions. Use prospecting audiences like interests or lookalikes first, then apply retargeting to users who interacted with your landing page while excluding recent converters.

How do I set up conversion tracking with UTMs for paid media campaigns?▼

Set up conversion tracking by ensuring UTM consistency and performing attribution checks. This ensures your ongoing optimization decisions are based on real outcomes rather than vanity metrics, directly aligning with your target ROAS.

Which ad copy frameworks increase CTR and relevance on Meta and TikTok?▼

Use tested ad copy frameworks like PAS (Problem-Agitate-Solution), BAB (Before-After-Bridge), and social proof to increase CTR. Pair these with video and image best practices to improve relevance and combat ad fatigue.

When should I scale a winning ad set versus pause underperforming paid campaigns?▼

Scale winning ad sets when CPA aligns with your target and CTR remains high, adjusting bid strategies safely. Pause campaigns when CPM is high, CTR is low, and creative fatigue prevents further optimization from improving ROAS.

Can I use this approach for LinkedIn and Twitter paid ads if I only have a small monthly budget?▼

Yes, this approach suits any monthly budget on Google, Meta, LinkedIn, Twitter/X, or TikTok. Provide your budget, target CPA, and landing page URL to receive a tailored campaign structure, audience plan, and measurement checklist.

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