ppc-strategist

Architect and optimize paid media campaigns across Google, Microsoft, and Amazon platforms.

2|Updated Feb 25, 2026

Search Tags:#google ads #campaign strategy #ppc #performance max #paid media #budget allocation #amazon ads

Ready to run

npx skills add https://github.com/elihuvillaraus/skills --skill ppc-strategist

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: ppc-strategist
Source: https://github.com/elihuvillaraus/skills/tree/main/ppc-strategist
Command: npx skills add https://github.com/elihuvillaraus/skills --skill ppc-strategist

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the complexity of architecting and managing large-scale paid media campaigns across multiple platforms, ensuring efficient budget allocation and optimal performance.

Core Features & Use Cases

Account Architecture: Designs scalable campaign structures, ad group taxonomies, and naming conventions.
Bidding & Budget Strategy: Recommends automated bidding strategies and develops budget allocation frameworks for optimal pacing.
Cross-Platform Planning: Provides recommendations for Google, Microsoft, and Amazon Ads, optimizing for unified measurement and avoiding cannibalization.
Use Case: A marketing team needs to launch a new product line with a significant budget. This Skill can architect the entire PPC campaign structure, define bidding strategies, and allocate the budget across Google Search, Shopping, and Performance Max campaigns to maximize reach and conversions.

Quick Start

Use the ppc-strategist skill to design a new Google Ads campaign structure for a B2B software product.

Frequently Asked Questions about ppc-strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I structure a Google Ads campaign for a large monthly budget?▼

To structure large-scale Google Ads campaigns, you need scalable ad group taxonomies, clear naming conventions, and automated bidding strategies to ensure optimal budget pacing and prevent cross-platform cannibalization.

How do I allocate budget across Performance Max and Google Search campaigns?▼

Allocate budget across Performance Max and Search by developing a unified measurement framework that optimizes automated bidding strategies, maximizing reach and conversions while avoiding campaign cannibalization.

What's the best way to manage PPC campaigns scaling from $10K to $10M+ spend?▼

Scaling PPC campaigns from $10K to $10M+ requires architecting enterprise-level account structures, implementing cross-platform planning across Google and Microsoft, and leveraging live API data for accurate execution.

Can I optimize Amazon Ads and Microsoft Ads within the same paid media strategy?▼

Yes, cross-platform planning supports optimizing Amazon Ads and Microsoft Ads alongside Google campaigns, requiring live API data to ensure unified measurement and efficient budget allocation across all platforms.

Does the ppc-strategist approach require live API data for budget allocation recommendations?▼

Yes, live API data is required for accurate budget allocation recommendations and execution, enabling the system to dynamically adjust automated bidding strategies and pacing for large-scale paid media campaigns.

Why do I need a specific ad group taxonomy for enterprise PPC management?▼

A specific ad group taxonomy is needed for enterprise PPC management to maintain scalable campaign architecture, enabling accurate automated bidding and preventing budget cannibalization across large-scale paid media accounts.