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paid-ads

Create and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

Updated Feb 14, 2026
Search Tags:#google-ads#campaign-optimization#audience-targeting#paid-ads#roas#meta-ads
One-click install
npx skills add https://github.com/lionheartapp/lionheart-ops --skill paid-ads-lionheartapp
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/lionheartapp/lionheart-ops/tree/main/.claude/skills/paid-ads
Command: npx skills add https://github.com/lionheartapp/lionheart-ops --skill paid-ads-lionheartapp

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketers and growth teams plan, launch, and optimize paid advertising campaigns across major platforms to reduce wasted spend and improve acquisition efficiency.

Core Features & Use Cases

  • Platform selection & strategy: Guidance on when to use Google Ads, Meta, LinkedIn, Twitter/X, TikTok, and how to align objectives (awareness, consideration, conversion) with platform strengths.
  • Audience targeting & structure: Recommendations for lookalikes, custom audiences, exclusions, retargeting windows, and account/campaign organization for scalable testing.
  • Creative & copy frameworks: Proven ad copy formulas, creative testing hierarchy, and format advice for image and video ads.
  • Optimization & reporting: Diagnostic steps for high CPA or low CTR, bidding progression, budget allocation during test/scale phases, and weekly reporting checklist.
  • Use cases: Launch a first paid campaign, diagnose underperforming accounts, scale winning creatives, and set up funnel-based retargeting strategies.

Quick Start

Audit my Google and Meta ad accounts, identify underperforming audiences and creatives, and recommend concrete targeting, bidding, and creative changes given the monthly budget and conversion goals.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize Google Ads and Meta campaigns to lower CPA and improve ROAS?▼

To optimize Google Ads and Meta campaigns for better ROAS and lower CPA, apply diagnostic steps to underperforming audiences and creatives, adjust bidding progression, and reallocate budget during test and scale phases.

What is the best way to structure audience targeting for paid ads prospecting and retargeting?▼

The best way to structure paid ads audience targeting is to organize campaigns for scalable testing, utilizing lookalikes, custom audiences, exclusions, and defined retargeting windows to separate prospecting from retargeting scenarios.

How do I diagnose high CPA and low CTR in my paid advertising accounts?▼

Diagnose high CPA and low CTR in paid advertising accounts by auditing campaign setups, reviewing audience exclusions, evaluating creative testing hierarchies, and checking conversion tracking data against your original campaign goals.

Which ad platform should I choose for my conversion and awareness campaign goals?▼

Choose your ad platform by aligning campaign objectives with platform strengths: Google Ads for conversion intent, Meta for scalable awareness, LinkedIn for B2B, and TikTok for broad reach creative testing.

What information do I need to provide to get actionable paid ads campaign recommendations?▼

To get actionable paid ads campaign recommendations, you must provide campaign goals, monthly budget, product or offer context, landing page URLs, and current conversion tracking data.

What ad copy formulas and creative testing frameworks work best for scaling paid social ads?▼

Scaling paid social ads requires applying proven ad copy formulas, defining a strict creative testing hierarchy, and following format advice for image and video ads to identify and scale winning creatives effectively.

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