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paid-ads-review

Generates read-only cross-channel paid media performance reviews with platform scorecards and pacing analysis.

3.4k|426|Updated Mar 27, 2026
Search Tags:#performance review#roas#cross-channel#cpa#budget pacing#paid media#ad reporting
One-click install
npx skills add https://github.com/nowork-studio/toprank --skill paid-ads-review
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-ads-review
Source: https://github.com/nowork-studio/toprank/tree/main/paid-ads/paid-ads-review
Command: npx skills add https://github.com/nowork-studio/toprank --skill paid-ads-review

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams struggle to compare ad performance across Google, Meta, X, LinkedIn, and other platforms because each source uses different currencies, attribution windows, and conversion definitions. This Skill produces a consistent, evidence-based performance review without making any account changes.

Core Features & Use Cases

  • Cross-Platform Scorecard: Builds a comparable scorecard with spend, qualified conversions, CPA, ROAS, link CTR, and budget pacing for each connected platform or supplied export.
  • Measurement Verification: Checks conversion tracking health, attribution windows, and reporting lag before treating CPA or ROAS as decision-grade metrics, and flags missing data as a blocking limitation.
  • Decision-Oriented Reporting: Leads with the strongest contributor, the largest risk, and one recommended next action, ending with a hold, investigate, or proposed-action verdict.
  • Use Case: Ask for a weekly review of last month's ad spend across Google Ads and Meta, and receive a period-over-period scorecard with labeled blended metrics and a routed recommendation to the appropriate optimization skill.

Quick Start

Use the paid-ads-review skill to produce a weekly performance review of my connected ad platforms for the last complete month.

Frequently Asked Questions about paid-ads-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a cross-channel paid ads performance report?▼

Connect your ad platforms or supply exports, then request a review for a complete period such as last week or last month. The skill assembles a scorecard with spend, conversions, CPA, ROAS, CTR, and pacing compared to the preceding equivalent period.

What metrics does a paid media review include?▼

The scorecard covers spend, qualified conversions, CPA, attributable revenue or ROAS where available, link CTR, and pace against the declared budget. Blended cross-channel metrics are only shown with labeled conversion definitions, attribution sources, and formulas.

Can this skill review Google Ads and Meta Ads together?▼

Yes, it delegates live data collection to the Google Ads, Meta Ads, X Ads, and LinkedIn Ads platform skills, then normalizes currency, attribution windows, and reporting lag so results are comparable. TikTok, Amazon, and ChatGPT Ads require a verified connector or export.

Does the paid ads review make changes to my ad accounts?▼

No, the review is strictly read-only. It ends with a hold, investigate, or proposed-action verdict and routes any mutations to the paid-ads-optimize skill or the relevant platform operator skill.

What happens when conversion tracking data is missing?▼

Missing tracking or data is marked as a blocking limitation rather than silently ignored. The skill verifies tracking before treating CPA, ROAS, or revenue as decision-grade and requests the missing export instead of reporting a failed call.

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