What problem does it solve?
Paid advertising efforts often waste budget and deliver poor return because campaigns are poorly structured, audiences are mistargeted, creative is untested, or conversion tracking is missing. This Skill provides a repeatable framework to plan, launch, optimize, and scale paid campaigns so spend drives efficient customer acquisition and predictable ROAS.
Core Features & Use Cases
- Campaign strategy & structure: Define account architecture, naming conventions, testing cadence, and budget allocation for testing and scaling.
- Audience targeting & retargeting: Recommend lookalikes, interest/keyword segmentation, exclusion lists, and funnel-based retargeting windows.
- Creative testing & optimization: Prioritize concept-level tests, hooks, and visual formats across platforms and prescribe refresh cadence.
- Measurement & setup: Verify conversion tracking, UTM consistency, attribution considerations, and reporting cadence for weekly pacing and ROAS analysis.
- Use Case: Launch a Google Search and Meta conversion campaign for a SaaS free trial with a $5,000 monthly budget, setting up audiences, creatives, bid strategy, and a 3-week testing plan.
Quick Start
Audit my current ad performance and recommend a Google and Meta campaign structure, audience segments, budget allocation, tracking checks, and three creative angles to test with my stated budget.