paid-strategy-audit

To create a paid ads strategy brief, the audit auto-detects connected ad platforms and generates a per-channel strategy document. It uses detective parsing to infer funnel steps from campaign naming patterns, producing a durable brief that standardizes performance metrics.

Funnel mapping handles inconsistent campaign names through detective parsing, which infers funnel steps and validated metrics directly from existing naming patterns. This approach works without relying on a fixed token vocabulary or strict naming conventions.

Yes, you can automate drift monitoring by scheduling a Friday drift+ping routine. This workflow re-pulls performance structure weekly, diffs it against existing briefs, and sends Slack pings to confirm rewrites only when strategy drift is detected.

Yes, the strategy audit works without standardized naming conventions. It applies detective parsing to infer campaign structures and funnel steps from any existing naming patterns, eliminating the need for a fixed token vocabulary.

The best way to align metrics is generating a channel-specific strategy brief that captures validated metrics. The audit creates a funnel-map HTML one-pager for alignment visualization and asks for user confirmation before the brief becomes the source of truth.

Paid performance answers are misaligned when using generic workspace defaults instead of validated metrics. Creating a channel-specific strategy brief replaces these defaults with the actual grading criteria parsed from your campaign structures.