partner-co-marketing

To plan a co-marketing campaign, you define partner criteria based on ICP alignment, select a campaign format like a joint webinar or content swap, and generate a partner brief alongside a 6-week execution plan.

A joint campaign execution plan includes defined partner criteria, the campaign design, a partner brief, an outreach email, and a structured 6-week schedule to orchestrate outreach and measurement.

The best co-marketing campaign formats for channel partners include joint webinars, co-authored guides, integration spotlights, and content swaps designed to reach a broader audience and accelerate pipeline.

You identify ideal partners for a joint marketing campaign by evaluating ICP alignment and collaboration potential to ensure both parties can effectively reach a broader shared audience.

To start a partner-driven outreach campaign, you need defined partner criteria and a structured workflow to generate a partner brief, an outreach email, and a 6-week execution plan for launch.