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path-to-conversion-analysis

Analyze campaign conversion paths with touchpoints, time lag, and assisted conversions.

1|Updated Jun 24, 2026
Search Tags:#advertising analytics#conversion path analysis#multi-touch tracking#conversion insights#touchpoint analysis
One-click install
npx skills add https://github.com/scumunna/programmatic-skills --skill path-to-conversion-analysis
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: path-to-conversion-analysis
Source: https://github.com/scumunna/programmatic-skills/tree/main/skills/path-to-conversion-analysis
Command: npx skills add https://github.com/scumunna/programmatic-skills --skill path-to-conversion-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires dv360-measurement-and-attribution, dv360-reporting, ga4-conversion-paths, ads-data-hub, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps users understand the multi-touch path to conversion, providing insights into the sequence and effectiveness of ad interactions leading to conversions. It addresses queries about conversion paths, touchpoints, time to conversion, and assists.

Core Features & Use Cases

  • Conversion Path Analysis: Analyze the sequence of ad interactions leading to conversions.
  • Touchpoint Tracking: Determine the number of touchpoints required for conversion and identify the most common paths.
  • Time Lag Analysis: Measure the time from the first exposure to conversion.
  • Assisted Conversions: Understand the impact of upper-funnel and mid-funnel media on conversions.
  • Use Case: When a user wants to understand the effectiveness of different ad channels in driving conversions over a given period.

Quick Start

Analyze the multi-touch path to conversion for the 'example_campaign' campaign.

Frequently Asked Questions about path-to-conversion-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze multi-touch conversion paths across different ad channels?▼

Multi-touch conversion path analysis tracks the sequence of ad interactions leading to conversions. This Skill identifies touchpoints, time lag, top conversion paths, and assisted conversions by processing data from DSPs, GA4, and Campaign Manager 360.

What's the best way to track assisted conversions and upper-funnel ad impact?▼

Tracking assisted conversions measures the impact of upper-funnel and mid-funnel media on conversions. This Skill analyzes the full multi-touch path to determine how earlier ad exposures assist final conversion events across your campaigns.

How do I measure time lag from first ad exposure to conversion?▼

Measuring time lag calculates the duration from a user's first ad exposure to their final conversion. This Skill processes event-level path data to determine the exact time intervals across multiple touchpoints for your campaigns.

Can I use GA4 conversion paths and DV360 data for cross-device tracking?▼

Yes, cross-device path tracking is supported using GA4 conversion paths and DV360 measurement data. The Skill handles privacy-safe event-level path work by integrating attribution data from these platforms to map complex user journeys.

Does this conversion path analysis support custom attribution models and privacy configurations?▼

Yes, the conversion path analysis supports various attribution models and privacy configurations. It processes privacy-safe event-level data from Ads Data Hub and Campaign Manager 360 to evaluate campaign effectiveness under different attribution rules.

Why do I need Ads Data Hub and DV360 reporting for touchpoint analysis?▼

Ads Data Hub and DV360 reporting provide the raw event-level and attribution data required for touchpoint analysis. This Skill depends on these platforms to accurately identify the number of touchpoints and map common conversion paths.

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